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29 Feb 2024

Retailers looking for a payment solution that facilitates in-person, remote and online payments should look at what’s on offer from ACT partner Global Payments.
 

29 Feb 2024

The ACT is happy to confirm the date for Local Bike Shop Day 2024 as Saturday 4 May, the weekend of the early May Bank Holiday.

27 Feb 2024

The inaugural Cycling Electric magazine Demo Day will take place on Sunday, April 28th, at the Lee Valley VeloPark in London.

27 Feb 2024

New research from the European Cyclists' Federation (ECF), a Brussels-based advocacy group, has confirmed that if a city has more bike lanes, more people will cycle. The results will give...

13 Feb 2024

2024 is well underway and we’re just around the corner from the Spring Statement and for the retail sector it’s pretty much business as usual…or is it?

13 Feb 2024

Fabian Hamilton MP, co-chair of the Walking and Cycling All-Party Parliamentary Group, has said that the Cycle to Work scheme "must be reformed".

13 Feb 2024

The British Independent Retailers Association (Bira) has called for a series of cost-saving measures in the next Budget to help boost business.

12 Feb 2024

People across England are missing out on a slew of health, wellbeing and environmental benefits due to half a century of “chronic underfunding” of its streets, according to Cycling...

12 Feb 2024

ACT member and Cytech-accredited Pauls Cycles in Dereham, Norfolk has said its electric bike sales have increased by a quarter since October, despite predictions they would drop off over...

9 Feb 2024

Guy Opperman, the Minister for Roads and Local Transport at the Department for Transport, whose focuses among other things on cycling and active travel, has attended a meeting of...

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ACT Gold Member ICE Trikes announces groundbreaking new partnership with British Cycling

Posted on in Business News , Cycles News

ACT Gold Member ICE Trikes has announced a new partnership announcement with British Cycling’s Limitless disability and para-cycling programme. This partnership will help to support the growth of the Limitless programme and further widen access to the sport.

Ice trikes

The new partnership is British Cycling’s first ever with an adaptive cycle manufacturer. ICE Trikes becomes the preferred supplier to the Limitless programme, which provides clubs with support and funding to deliver activities for disabled riders. ICE Trikes has already gifted trikes to clubs in Cornwall, Kent and the Wyre Forest through the partnership, with more trikes to be delivered throughout the year.

Since its launch in February 2023, the Limitless programme has already grown to a nationwide network of 50 clubs, and last year supported more than 1,200 riders to experience the joy of cycling. Of those participating in the programme, 95% said that it had made them feel more welcome and included in the sport.

Ahead of the announcement, British Cycling’s National Disability Manager, Lyndsey Hollands, said:

“This is an exciting step in our long-term ambition to break down the barriers which disabled people when accessing cycling. It’s the first time British Cycling has partnered with an adaptive cycling manufacturer, and will have an incredibly positive impact on our Limitless programme and the ability of clubs to create more opportunities for riders."

“It’s great to see some our Limitless Focus Clubs already receiving their trikes, and the joy on their riders’ faces, and we’re excited to see the partnership flourish in the years ahead.”

Manufactured in Britain, the premium recumbent trike models are built to order to ensure a refined and comfortable ride for riders with a wide range of impairments.

Adrian Davies, Managing Director of ICE Trikes, added:

“ICE Trikes is incredibly proud and honoured to partner with British Cycling and to be part of Limitless; as a UK employee-owned business, our purpose is to ‘put a smile on people’s faces through inspired cycle engineering’ and we have so many customer stories of just how our trikes have changed their life for the better - regardless of age, impairment, or the ability of the rider. With British Cycling we can work to break down barriers, inspire change and create more inclusive cycling opportunities.”

UK cycling clubs and groups can apply to become British Cycling Limitless Clubs and benefit with trikes from this exciting partnership with ICE.

You can find out more about the British Cycling Limitless programme, and opportunities to get involved or even become a new limitless club by visiting British Cycling Limitless  or visit www.icetrikes.co to see their range of trikes.

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