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25 Mar 2025

ACT parent company Bira has outlined its key priorities ahead of the Chancellor's Spring Budget statement.

24 Mar 2025

Activate Cycle Academy has delivered a five-day bespoke training course to help Metropolitan Police officers to crack down on illegal e-bikes.

21 Mar 2025

UK cycle industry trade bodies the Bicycle Association (BA) and Association of Cycle Traders (ACT) have issued a joint message to cycle retailers who may be considering fitting e-bike conversion...

20 Mar 2025

Businesses and individuals that have signed up to the E-Bike Positive retailer safety pledge are urged by the ACT share pictures of the in-store campaign assets in action with the association.

20 Mar 2025

Cytech, the internationally recognised training and accreditation scheme for bicycle mechanics, have partnered with Bristol-based charity Life Cycle to offer a range of bicycle mechanic...

19 Mar 2025

A lot of cycling retailers would consider managing inventory the most crucial aspect of running a shop, investing significant effort and time into keeping on top of stock. However, high street...

19 Mar 2025

The Office for Product Safety and Standards (OPSS) has translated its e-bike and e-scooter safety guidance videos into multiple languages to improve accessibility for delivery riders and other...

14 Mar 2025

UK governing body British Cycling has announced a four-year strategy to "reinforce Britain’s position as a world-leading cycling nation", including improving access to cycling across the...

12 Mar 2025

Towns and cities across Britain are already seeing a wave of closures as independent businesses shut their doors ahead of April’s triple tax burden, including those in the cycling retail...

5 Mar 2025

New research has revealed a recent uptick in UK consumer confidence, leading to increased hiring by businesses, with the retail sector responding positively to signs of economic resilience.

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New study finds “the benefits of cycling over driving are more profound and sustainable than previously thought”.

Posted on in Business News , Cycles News

A new academic study has concluded that riding a bike, rather than driving a car, is positively associated with “orientation towards the common good”.

Cycling in town

The study titled ‘Orientation towards the common good in cities: The role of individual urban mobility behaviour’, undertaken by psychology researchers at the University of Hagen in Germany and published in the Journal of Environmental Psychology, examined the relationships between mobility behaviour – the methods of transport used – and political participation, social participation in organisations, neighbourhood solidarity, and neighbourly helpfulness, four facets of what the authors describe as “orientation towards the common good”.

According to the study, quoted by Road.cc, “a pronounced focus on the common good” is considered an essential component of social cohesion and is associated with the wellbeing of residents across diverse communities and multiple social levels.

However, the researchers point out that little has been previously known about the conditions or factors that promote the common good, or how citizens themselves can create it.

Likewise, while cycling is associated with many positive psychological variables, little is known about how it affects the common good.

By analysing surveys between 2014 and 2019 of a representative sample of the German population, the researchers found that, in urban environments, “cycling rather than driving was positively associated with orientation towards the common good in all models” and that riding a bike “was the only variable that was a significant positive predictor for all four facets of orientation towards the common good after controlling for possibly confounding variables (home ownership, personal income, education, sex).”

They argue that while the interactions motorists and car passengers have with their direct environments are “significantly reduced”, cyclists on the other hand “directly experience the breadth of social diversity and cultural heterogeneity that make up urban life and cannot escape these impressions due to sensory density”.

This direct experience of the environment around them, the authors say, “leads to a stronger emotional bond between people and their neighbourhood” and therefore can lead to them participating in civic activities and politics.

In other words, riding a bike – and the interactions and emotional connection you have with the people, communities, societies, and things around you while cycling – can make you a more responsible, engaged citizen and neighbour.

The “relative isolation” of driving, meanwhile, can “reinforce individualistic behaviours and cause drivers to neglect collective actions”.

The study concluded that mobility behaviour is indeed “associated with the orientation towards the common good”, findings which they say are “significant for policy and planning because the benefits of cycling over driving are more profound and sustainable than previously thought”.

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