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8 Apr 2025

MPs from multiple parties are pushing for Cycle to Work scheme to be expanded to include more people, including pensioners and freelancers, with the aim of encouraging more people to cycle.

2 Apr 2025

New regulations around recycling, known as ‘Simpler Recycling’, will soon require non-household municipal premises, including businesses, schools, and hospitals, to separate food...

2 Apr 2025

WorkNest has provided ACT members with essential resources covering statutory employment rates and the upcoming Employment Rights Bill, with the updates aimed at helping independent...

1 Apr 2025

Bira has voiced serious concerns over the latest figures from the BRC-NIQ Shop Price Index for March 2025.

26 Mar 2025

ACT parent company Bira has said the Chancellor's Spring Statement delivered today has failed to address the "perfect storm" of cost pressures facing independent retailers across the UK,...

25 Mar 2025

ACT parent company Bira has outlined its key priorities ahead of the Chancellor's Spring Budget statement.

24 Mar 2025

Activate Cycle Academy has delivered a five-day bespoke training course to help Metropolitan Police officers to crack down on illegal e-bikes.

21 Mar 2025

UK cycle industry trade bodies the Bicycle Association (BA) and Association of Cycle Traders (ACT) have issued a joint message to cycle retailers who may be considering fitting e-bike conversion...

20 Mar 2025

Businesses and individuals that have signed up to the E-Bike Positive retailer safety pledge are urged by the ACT share pictures of the in-store campaign assets in action with the association.

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Black Friday consumer spending forecast to drop 50% this year

Posted on in Business News , Cycles News

Figures from research conducted by global marketing agency Wunderman Thompson Commerce suggested consumers are set to spend up to 50% less than usual this Black Friday, November 25th.

Overall spend per consumer is expected to fall from £168.18 in 2021 back to the 2020 average of £86.06.

However, in a blow to the bricks and mortar retail sector, it seems almost two thirds of Black Friday shoppers expect to make their purchases from Amazon.

Black Friday

Over three quarters (76%) of shoppers said their proportion of online spend will likely increase this year as they search for the best deals, range, speed and convenience offered by marketplaces such as eBay and Amazon.

Christmas is set to remain a key driver for expenditure with gifting the top reason to purchase for 57% of shoppers.

Marketplaces have grown in tandem with Black Friday in general, with over a third of global shoppers (34%) going as far as to say they get inspiration from marketplaces more than search engines (34%).

“Retailers will simply have to work that much harder to encourage spend this Black Friday amidst the cost-of-living crisis and worries over debt,” Wunderman Thompson Commerce global head of consultancy Hugh Fletcher said.

“However, the pressure that will be felt by brands, retailers and marketplaces doesn’t come without opportunity. They all now have many more channels at their disposal and must take a wise approach to meet shoppers’ demands.

“Fusing together deals and discounts across different platforms can offer a foundation to reach millions and on a global scale.

“Ultimately, it’s down to retailers, brands and marketplaces to find the perfect blend of transparency and consumer-centric thinking when peak traffic inevitably spikes.

“Be genuine in approach and speedy in service to connect with your audiences so they feel compelled to go from scrolling to purchasing.

“Or face a reality where your brand becomes disconnected with shoppers’ changing desires and habits.”

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