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25 Mar 2025

ACT parent company Bira has outlined its key priorities ahead of the Chancellor's Spring Budget statement.

24 Mar 2025

Activate Cycle Academy has delivered a five-day bespoke training course to help Metropolitan Police officers to crack down on illegal e-bikes.

21 Mar 2025

UK cycle industry trade bodies the Bicycle Association (BA) and Association of Cycle Traders (ACT) have issued a joint message to cycle retailers who may be considering fitting e-bike conversion...

20 Mar 2025

Businesses and individuals that have signed up to the E-Bike Positive retailer safety pledge are urged by the ACT share pictures of the in-store campaign assets in action with the association.

20 Mar 2025

Cytech, the internationally recognised training and accreditation scheme for bicycle mechanics, have partnered with Bristol-based charity Life Cycle to offer a range of bicycle mechanic...

19 Mar 2025

A lot of cycling retailers would consider managing inventory the most crucial aspect of running a shop, investing significant effort and time into keeping on top of stock. However, high street...

19 Mar 2025

The Office for Product Safety and Standards (OPSS) has translated its e-bike and e-scooter safety guidance videos into multiple languages to improve accessibility for delivery riders and other...

14 Mar 2025

UK governing body British Cycling has announced a four-year strategy to "reinforce Britain’s position as a world-leading cycling nation", including improving access to cycling across the...

12 Mar 2025

Towns and cities across Britain are already seeing a wave of closures as independent businesses shut their doors ahead of April’s triple tax burden, including those in the cycling retail...

5 Mar 2025

New research has revealed a recent uptick in UK consumer confidence, leading to increased hiring by businesses, with the retail sector responding positively to signs of economic resilience.

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#BikeIsBest launches powerful billboard ad campaign

Posted on in Business News , Cycles News , Outdoor News

We’re giving our support again to the #BikeIsBest campaign and particularly its latest billboard campaign which disputes the arguments that electric vehicles are a "catch-all" solution and re-emphasises the importance of bikes and e-bikes.

Bike is Best campaign

The campaign’s own website sets out that there has never been a better time to ride a bike. Two-thirds of all journeys are less than five miles, and you don’t need to ride far or fast to make a difference. Half an hour of cycling is enough to improve your health, reduce your risk of illness, ease your stress levels, and benefit your mental well-being.

The new advertising campaign unifies our shared dislike of congestion (or e-congestion as #BikeIsBest have termed it), especially around the school run. It is aimed at both consumers and policymakers as to where they focus their efforts. The Department for Transport predicts that road traffic could increase by 51% by 2050, which could not be solved by building more roads. The campaign’s goal is to help shift the conversation back to "the best tool for the job" and not a one-size-fits-all transport strategy which will lead to an overweighted focus on electric cars.

The upside for the industry is that many are focusing on e-bikes and associated growth potential from their success. That makes this a good time to target the audience that feels strongly about the climate, still have disposable income, and would consider changing short journeys to cycling and potentially getting rid of a second or third family car.

The new billboard campaign is now live and, through a partnership with Clear Channel, is being shown to millions across the UK at 6-sheet and some of their premium storm locations throughout September.

It's also available on social media. Please feel free to share.

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