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25 Mar 2025

ACT parent company Bira has outlined its key priorities ahead of the Chancellor's Spring Budget statement.

24 Mar 2025

Activate Cycle Academy has delivered a five-day bespoke training course to help Metropolitan Police officers to crack down on illegal e-bikes.

21 Mar 2025

UK cycle industry trade bodies the Bicycle Association (BA) and Association of Cycle Traders (ACT) have issued a joint message to cycle retailers who may be considering fitting e-bike conversion...

20 Mar 2025

Businesses and individuals that have signed up to the E-Bike Positive retailer safety pledge are urged by the ACT share pictures of the in-store campaign assets in action with the association.

20 Mar 2025

Cytech, the internationally recognised training and accreditation scheme for bicycle mechanics, have partnered with Bristol-based charity Life Cycle to offer a range of bicycle mechanic...

19 Mar 2025

A lot of cycling retailers would consider managing inventory the most crucial aspect of running a shop, investing significant effort and time into keeping on top of stock. However, high street...

19 Mar 2025

The Office for Product Safety and Standards (OPSS) has translated its e-bike and e-scooter safety guidance videos into multiple languages to improve accessibility for delivery riders and other...

14 Mar 2025

UK governing body British Cycling has announced a four-year strategy to "reinforce Britain’s position as a world-leading cycling nation", including improving access to cycling across the...

12 Mar 2025

Towns and cities across Britain are already seeing a wave of closures as independent businesses shut their doors ahead of April’s triple tax burden, including those in the cycling retail...

5 Mar 2025

New research has revealed a recent uptick in UK consumer confidence, leading to increased hiring by businesses, with the retail sector responding positively to signs of economic resilience.

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Independents' Day blog: Prepare your business for a successful summer

Posted on in Cycles News , Creative News

Tayprint is a family run Dundee-based printing service that works with a wide variety of independent businesses from throughout the UK. From large format signage to custom printed garments, we’ve had the unique perspective of both adjusting ourselves, as well as witnessing how a wide variety of independent businesses have handled the changing commercial landscape of the last few years.

With a view on interesting trends that developed such as a shift from formal workwear uniforms to one off custom pieces for the print on demand industry, or the pivot from physical advertising to a larger online presence. However, with things swinging back to normal it’s important not to neglect these traditional staples.

With this summer and for Independents Day, especially after the last few years, it is crucial that businesses can make the most of the increased footfall of physical shoppers. With their experience, Independent's Day want to offer advice on some of the ways you can prepare your business for a successful summer.

 

    1. Firstly, before you commit any time or money to advertising it’s important to make sure your branding is unified, both on and offline. I’m sure you’ll know by now how important having an online presence is. However, it’s crucial that it links back to the rest of your business. Especially if you don’t rely on online sales.

    2. With physical shopping making a comeback it’s important to remember physical advertising. Whether it’s a few posters or a large format banner. Now that footfall is up to the highest level since 2019, and the UK being one of the most successful G7 countries for high street recovery, its important you use every opportunity to get your business seen.

    3. With all these big changes its easy to forget the little things, ways to give your business that extra professional touch. Getting a stack of personalised business cards doesn’t mean you need to be giving them to everyone that passes, but having some on display for anyone interested, or professional events, certainly helps legitimise your independent business. Another small addition is an updated uniform. It doesn’t need to be anything fancy, even just a branded hoodie or polo shirt adds that extra professional touch to an otherwise casual outfit.

    4. Lastly don’t forget about your shop itself! Everyone can use some spring cleaning and what better time than for Independents Day. Freshen up your premises and branding with crisp new interior signage. Whether it’s a PVC banner advertising temporary events and sales, or more robust Foamex boards that are ideal for permanent fixtures such as menus, informative signage, or simply just decorative branding. You’ll definitely catch your customers eye with these new additions. It’s also a great opportunity to show off on social media, and it’ll look great next to your Independents Day posters.

 

Find out how you can support Independent's Day here.

 

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