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8 May 2025

ACT parent company Bira has welcomed the Bank of England's decision to reduce interest rates from 4.5% to 4.25%, calling it a "much-needed boost" for the retail sector, including for cycling...

8 May 2025

ACT parent company Bira has responded to the news that the 144-year-old Beales department store is staging a "Rachel Reeves Closing Down Sale" in its final weeks of trading, with giant yellow...

2 May 2025

Could the UK cycling industry be showing signs of renewed momentum? Following a challenging period marked by falling sales and overstocked inventories, overall trends and sales figures from...

2 May 2025

The Netherlands is set to legalise electric scooters and other light electric vehicles on public roads from July 2025, provided they are registered and display a license plate.

30 Apr 2025

The ACT has welcomed the announcement of a parliamentary inquiry into e-bike products not meeting safety regulations, which has been launched “in context of dangerous low-quality e-bike...

29 Apr 2025

Edinburgh has been named the UK’s top city for bike commuting, with 10.00% of its workforce choosing to cycle to work, according to new research.

28 Apr 2025

The Labour Government’s new Employment Rights Bill is set to be in force this year and the new regulations will impact high street retailers up and down the country.

25 Apr 2025

ACT parent company Bira welcomes the Chancellor's announcement of plans to create a level playing field for British businesses against unfair international trade practices.

15 Apr 2025

Retail Crime Remains Alarming - Bira's Latest Survey Reveals Urgent Need for Action

11 Apr 2025

Bira has cautiously welcomed the Prime Minister's announcement this week on plans to put 'thousands of Bobbies back on the Beat' with a new neighbourhood policing guarantee.

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Independent, Retailer, Cyclesense, Rebrand, Online, Growth, bike, shop, local, nationally, cycling, national, ecommerce

Posted on in Business News , Cycles News

Long-standing independent bike shop Cyclesense has revealed a complete rebrand as it seeks to reflect its evolution from a local shop to a nationally recognised cycling retailer.

Recyk yBike Fundraiser

The store, which is a member of ACT and the British Independent Retailers Association (Bira), has revealed the fresh visual identity which it says will embrace the future, while still honouring its roots as a family-run business.

Established in 1991 by David Stainthorpe, CycleSense is recognised as the oldest and largest independent retailer on Tadcaster High Street in Yorkshire. The store’s rebrand is part of a strategic effort to connect its e-commerce platform, which has expanded nationally in recent years, with a personalised local service that Tadcaster residents have come to expect.

John Stainthorpe, who now runs the business alongside his brother Paul after their parents retired in 2020, said: “Our new identity reflects both where we’ve come from and where we’re headed. We’re a family business rooted in Tadcaster, but also one that’s growing rapidly through our online presence.

“Our online business has really taken off, and we want the new look to reflect the trust and quality people associate with Cyclesense, whether they visit us in-store or online.”

The rebrand arrives at a pivotal moment for Cyclesense, which started as a modest market stall with just £600 worth of stock, as the shop continues to grow it’s digital platforms. The independent retailer has also expanded its presence on Tadcaster high street, having moved to a bigger premises from its original unit in 2001 as well as opening a specialist kids bike showroom.

The British Independent Retailers Association (Bira) is a membership group supporting independent shops, hospitality and service retail businesses throughout the UK. Bira brought ACT into its group of retailers earlier in March 2023.

For more information and to view the new branding, visit www.cyclesense.co.uk or visit the high street stores in Tadcaster.

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