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3 Jun 2024

Consumer confidence has continued its “upward momentum” despite the cost-of-living crisis remaining a daily reality for households, a survey suggests.

20 May 2024

Cycling UK has launched the Inclusive Cycling Experience, a new programme funded by the Motability Foundation, to support disabled communities in Greater Manchester and Inverness to start...

20 May 2024

ACT member Mapes of Millport, a bike shop on Cumbrae, an island in the lower Firth of Clyde in western Scotland, is riding high after being selected as the best cycle hire shop in...

20 May 2024

People who cycle to work are less likely to be prescribed drugs to treat anxiety or depression than those who commute using different modes of transport, new research shows.

20 May 2024

The cycling industry may have experienced one of its most turbulent periods in recent history, but it still represents a great opportunity for investment, according to a report...

20 May 2024

The Sustrans Walking and Cycling Index, the biggest UK survey of walking, wheeling and cycling, found only 40% of residents on low incomes had access to a cycle. This compared to 59% in...

9 May 2024

John Lewis, the UK’s largest department store, will stock the UK’s leading e-bike brand, VOLT from today. The retailer will have four models from VOLT’s award-winning range of...

8 May 2024

Hundreds of independent bike shops around the country got involved with this year’s Local Bike Shop Day, according to organisers, the Association of Cycle Traders

8 May 2024

UK consumer confidence improved by two points in April, new data has shown, as optimism about personal finances for the coming year remained stable.

8 May 2024

More than 400 children and adults have cycled through Brighton and Hove to ask for the streets to be made safe for cycling with a network of separated cycle lanes.

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Study asks - How Does a Bike Shop Know What to Buy?

Posted on in Business News , Cycles News

A new study conducted by the Department of Industrial Engineering, Capital University of Economics and Business, Beijing, says a bike’s cost and the income of the buyer play the biggest roles in determining what will make money.

What to buy

The study says, “businesses in the bicycle market face the challenge of accurately predicting sales to ensure optimal inventory management, production planning, and customer satisfaction.”

The study looked only at correlation and could only speculate as to cause. Possible economies of scale present in large orders increased profit only slightly. But when people are willing to pay more for a premium product, profit rises. The authors suggest further research into factors they didn’t explore, such as national policy, season, and local terrain.

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