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3 Jun 2024

Consumer confidence has continued its “upward momentum” despite the cost-of-living crisis remaining a daily reality for households, a survey suggests.

20 May 2024

Cycling UK has launched the Inclusive Cycling Experience, a new programme funded by the Motability Foundation, to support disabled communities in Greater Manchester and Inverness to start...

20 May 2024

ACT member Mapes of Millport, a bike shop on Cumbrae, an island in the lower Firth of Clyde in western Scotland, is riding high after being selected as the best cycle hire shop in...

20 May 2024

People who cycle to work are less likely to be prescribed drugs to treat anxiety or depression than those who commute using different modes of transport, new research shows.

20 May 2024

The cycling industry may have experienced one of its most turbulent periods in recent history, but it still represents a great opportunity for investment, according to a report...

20 May 2024

The Sustrans Walking and Cycling Index, the biggest UK survey of walking, wheeling and cycling, found only 40% of residents on low incomes had access to a cycle. This compared to 59% in...

9 May 2024

John Lewis, the UK’s largest department store, will stock the UK’s leading e-bike brand, VOLT from today. The retailer will have four models from VOLT’s award-winning range of...

8 May 2024

Hundreds of independent bike shops around the country got involved with this year’s Local Bike Shop Day, according to organisers, the Association of Cycle Traders

8 May 2024

UK consumer confidence improved by two points in April, new data has shown, as optimism about personal finances for the coming year remained stable.

8 May 2024

More than 400 children and adults have cycled through Brighton and Hove to ask for the streets to be made safe for cycling with a network of separated cycle lanes.

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Takeover of Wiggle is a chance for small bike businesses, says clothing CEO

Posted on in Business News , Cycles News

CEO of UK cycle clothing and accessories brand Lusso has said that the takeover of Wiggle by Mike Ashley’s Frasers Group represents an opportunity for small bike businesses to benefit from.


Speaking to Cycling Weekly, Jake Wright said:

"There's definitely opportunities there now, because it's more than likely that the Wiggle-owned brands like DHB won't be trading for a year or two while it gets under new management and restarts again."

"So we're looking to capitalise on where those customers are going to go in the short term. And hopefully they like us, and they come back to us. We don't have this massive budget to spend on marketing to shout about our name, so we rely on the sort of loyal following that we've amassed over the last 40 years to just keep coming back."

Wiggle CRC entered administration in October and was put up for sale after its parent company, Signa Sports United, had €150 million in financial guarantees terminated.

Lusso makes its own clothing in its small Manchester-based headquarters, and like other manufacturers and retailers its size, doesn't have the marketing budget of global giants like Wiggle CRC. Wiggle had so much clout that its recent closing down sale had a significant effect on Lusso's financials for the last quarter of 2023, Wright said, as customers flocked to buy goods at rock-bottom prices.

This does mean that small businesses offering only entry-level kit could feel the strain, Wright said: "We have an entry-level range, but we offer other things as well, so I think the more premium brands will be fine. Because I don't see Wiggle / Frasers having the reputation to create something that's going to match the likes of say, Rapha, or, you know, like a more premium retailer."

With so many staff and bills to pay for, and inventory to keep moving, the biggest retailers – such as Wiggle – are the least stable, Wright pointed out. Now is the time, he insisted, to support local businesses, small businesses. 

Writing on his Lusso blog  he said: "If current trends continue, we’ll only be left with big corporations running the show. I would encourage everyone to support local bike shops and local businesses if they can. And although recent times have been tough, the future looks promising."

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