This is a trade facing website. Visit the ACT's consumer site for information and advice on cycling and find your local independent cycle retailer.

Search News

Results: 21-30 of 947

8 Mar 2024

Daniel Blackham, editor of industry magazine BikeBiz, has been writing about his experience of completing the Cytech technical one qualification at training provider Spokes People in Milton...

7 Mar 2024

ACT member and Cytech-accredited retailer JE James Cycles – one of the largest independent cycle retailers in Europe – is to open a new 7,874 sq ft store shop in Barnsley town...

6 Mar 2024

Cytech partner Activate Cycle Academy, the largest and most recognised training provider of bike maintenance and technical training courses to the UK’s cycle industry, recently welcomed a...

29 Feb 2024

Retailers looking for a payment solution that facilitates in-person, remote and online payments should look at what’s on offer from ACT partner Global Payments.

29 Feb 2024

The ACT is happy to confirm the date for Local Bike Shop Day 2024 as Saturday 4 May, the weekend of the early May Bank Holiday.

29 Feb 2024

The ACT team have had a great week catching up with retailers and other industry representatives at the iceBike shows in London and Manchester this week.

27 Feb 2024

The inaugural Cycling Electric magazine Demo Day will take place on Sunday, April 28th, at the Lee Valley VeloPark in London.

27 Feb 2024

New research from the European Cyclists' Federation (ECF), a Brussels-based advocacy group, has confirmed that if a city has more bike lanes, more people will cycle. The results will give...

13 Feb 2024

2024 is well underway and we’re just around the corner from the Spring Statement and for the retail sector it’s pretty much business as usual…or is it?

13 Feb 2024

Fabian Hamilton MP, co-chair of the Walking and Cycling All-Party Parliamentary Group, has said that the Cycle to Work scheme "must be reformed".

Back to news menu

Retailer Spotlight - Elmy Cycles Ipswich

Posted on in Business News , Cycles News

For our latest retailer spotlight, we spoke with Steven Grimwood from the brilliant Elmy Cycles in Ipswich, who has been working in the cycle trade since he was 14 years old.


Last year the business, which is an ACT member, marked its 100-year anniversary, with Steve spearheading the company for over 30 years, having taken over from Mr Elmy in 1992.

Steve explains, “I think the future looks great for independent bike shops - just in the way we are starting to see the resurgence of local book shops and local coffee shops, customers can get tired of the big corporate machine and drift away, looking for something more personal.

“Us indies have a great opportunity to curate interesting product lines, individual niches and react quickly to new products and trends. There are still a lot of questions for the future, like how suppliers can work with our market, perhaps by offering more indie-focused product lines or rotating stock to ensure the right models are on the shop floors. And of course, supporting dealer initiatives.

“One of the biggest mistakes suppliers sometimes make is treating retailers as a customer and not a partner. If they viewed their dealer network as their showrooms to the public, they could make much better use of us and our expertise.”

The Elmy team regularly attends and supports events such as a recent local Cyclo Cross which had over 300 riders present. An Elmy team took part in the ride last month, with Steve dressed as Santa to add to the fun!

“We have just completed a renovation of the store, with a new coffee shop area, function space and showroom. Just last month we hosted an open day with Oliver Bridgewood from Global Cycling Network, with over 90 customers attending a film night at a local cinema and a shop ride the next day.

“The future looks bright; despite the tough times the trade is in right now we have been here before - and it will go full cycle - we will get over this hill.”

Back to news menu

Useful links

If you have any other queries please contact us.