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6 Mar 2024

Cytech partner Activate Cycle Academy, the largest and most recognised training provider of bike maintenance and technical training courses to the UK’s cycle industry, recently welcomed a...

29 Feb 2024

Retailers looking for a payment solution that facilitates in-person, remote and online payments should look at what’s on offer from ACT partner Global Payments.
 

29 Feb 2024

The ACT is happy to confirm the date for Local Bike Shop Day 2024 as Saturday 4 May, the weekend of the early May Bank Holiday.

27 Feb 2024

The inaugural Cycling Electric magazine Demo Day will take place on Sunday, April 28th, at the Lee Valley VeloPark in London.

27 Feb 2024

New research from the European Cyclists' Federation (ECF), a Brussels-based advocacy group, has confirmed that if a city has more bike lanes, more people will cycle. The results will give...

13 Feb 2024

2024 is well underway and we’re just around the corner from the Spring Statement and for the retail sector it’s pretty much business as usual…or is it?

13 Feb 2024

Fabian Hamilton MP, co-chair of the Walking and Cycling All-Party Parliamentary Group, has said that the Cycle to Work scheme "must be reformed".

13 Feb 2024

The British Independent Retailers Association (Bira) has called for a series of cost-saving measures in the next Budget to help boost business.

12 Feb 2024

People across England are missing out on a slew of health, wellbeing and environmental benefits due to half a century of “chronic underfunding” of its streets, according to Cycling...

12 Feb 2024

ACT member and Cytech-accredited Pauls Cycles in Dereham, Norfolk has said its electric bike sales have increased by a quarter since October, despite predictions they would drop off over...

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Reports suggest Cycle Show 2024 cancelled due to "current challenges in the cycling industry

Posted on in Business News , Cycles News

It has been reported that The Cycle Show, the major industry event held at London's Alexandra Palace and which this year celebrated its 20th anniversary, has fallen victim to the challenging times being experienced by the bike industry.

Cycle Show logo

A post on LinkedIn from Alan Parfitt, the former head of sales and sponsorship for the Cycle Show, and first reported by Cycling Weekly, suggests that "due to the current challenges in the cycling industry, Immediate Live has made the very difficult decision to cancel the Cycle Show 2024".

At the time of writing, the event's website did not make mention of the event being cancelled. However, Mr Parfitt said the decision came against the backdrop of the wider cycling industry's struggles, notably with "current challenges created by overstocking and lack of demand" which has "made running a large-scale event not commercially viable".

"I have read loads of these kinds of posts from cycling industry colleagues over the last year and now it's my turn," he wrote last week. "After five very happy years as the head of sales and sponsorship for the Cycle Show, I am sad to announce that today is my last day in the role.

"Due to the current challenges in the cycling industry, Immediate Live has made the very difficult decision to cancel the Cycle Show 2024. We managed to navigate our way through the pandemic and subsequent stock shortages, but the current challenges created by overstocking and lack of demand have made running a large scale event not commercially viable.

"Although it's been a bumpy ride, I have enjoyed every minute working with such an awesome group of people. The cycling industry is filled with inspirational, passionate people who love what they do and I have been so lucky to be a part of this. I am not sure what the future holds, but I am looking forward to my next adventure whatever that may be."

The Cycle Show website still states that interest can be registered for the 2024 event, between 19 and 21 April at the same venue as where "the UK's biggest cycling show celebrated its 20th anniversary in April, at the iconic London Ally Pally".

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