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21 Aug 2023

The manager of ACT Gold Member Pedal Revolution in Norwich has demonstrated the strength of the cycling community, after rallying support for a local cyclist who had to sell his four bikes to...

21 Aug 2023

A report in Cycling Industry News says that 60% of Fix Your Bike vouchers that were issued during the peak Covid lockdown period were redeemed at smaller bike shops and...

10 Aug 2023

One in five UK consumers (20%) prefer using mobile payment services such as Apple Pay over cash (17%) or chip & PIN card payments (10%) for in-store purchases, a new survey has reported.

9 Aug 2023

Fully funded training for school and college leavers is available for the Cycle Maintenance Apprenticeship for those under 19 years of age at the start of the apprenticeship.

9 Aug 2023

ACT Gold Member Luchos, which has pioneered a new energy block for cyclists and endurance athletes that acts as a natural alternative to energy drinks and gels ladened...

9 Aug 2023

VOLT e-bikes has announced the launch of a unique Cancel Anytime Subscription model in
conjunction with e-bike rental provider Blike.

8 Aug 2023

The CE mark, which is used in the EU to certify that a product meets certain safety standards is to be retained indefinitely, after the government announced an extension of CE mark recognition...

8 Aug 2023

ACT member and Cytech-accredited Bridgtown Cycles in Cannock has been named Premium Bike Shop of the Year in the Midlands Enterprise Awards. Now in its sixth year, the awards showcase the...

26 Jul 2023

“Red tape and barriers to trade” currently affecting businesses because of Brexit have been blamed by cycle distributor FLi Distribution after it ceased trading with immediate...

25 Jul 2023

Norwich has triumphed ahead of Newcastle and Belfast to be named the most cycle-friendly city in the UK, scoring  high marks for categories like cycle routes, bike sharing schemes and...

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gogeta claims new Cycle to Work Scheme offers better deal for bike shops

Posted on in Business News , Cycles News

gogeta says it is set to shake up the Cycle to Work Scheme industry by offering partner bike shops the lowest commission fees in the industry at 4%, with an introductory offer of 3% until 31st December 2023.

gogeta logo

gogeta’s founder Barry Scott is on a mission to make the Cycle to Work Scheme better for all. He wants to get more people on bikes, and to do that he believes changing the way in which the Cycle to Work Scheme is provided needs a radical re-think.

Barry Scott said, “I ran my own bike shop in London for over 10 years and I accepted all the major Cycle to Work vouchers. I was always frustrated by the cost and complexity involved.

Bike shops add most of the value in the supply chain, but they pay the fees to the scheme providers. So the result is that we have a scheme that should be brilliant for bike shops, yet it has become something many retailers find increasingly hard to accept because it can be expensive and unprofitable.”

By giving bike shops a fairer deal gogeta also says it gives employees a better benefit. A lower commission for bike shops means they can afford to offer scheme users the same price as for a cash sale. Currently retailers often have to add a surcharge on discounted bikes to compensate for the high voucher fees, and customers often feel the retailer is being unfair.

gogeta will be increasing the scheme savings for employees, and reducing the friction associated with the surcharges which are now commonplace for traditional Cycle to Work providers.

Another key feature of gogeta is its unique integrated marketplace, which combines real time stock feeds from partner bike shops with Cycle to Work Scheme savings and a full application journey. This enables gogeta to be faster and easier to use.

Employees can browse the gogeta marketplace, find the bike of their choice in stock with relevant offers from partner bike shops, with their actual Cycle to Work costs and savings included. The employee can then apply for their voucher and the bike shop is notified they have a customer.

Bike retailers who wish to find out more and sign-up should visit gogeta here.

 

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