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1 Jul 2024

ACT member e-Velo is to open a new store in the Royal Arcade in Norwich in July, selling a range of e-bikes from some of Europe's top brands.

1 Jul 2024

Bicycle manufacturers say they are optimistic about the bike industry’s growth prospects, anticipating a boost in sales – supported by a ‘positive impulse’ from the...

1 Jul 2024

Although London has some of the best cycling infrastructure in the UK it continues to lag behind European cities including The Hague and Paris, according to a new global survey.

1 Jul 2024

ACT partner V12 Retail Finance has been announced as the sponsor for the Retailers Category at the BikeBiz Awards 2024, in association with Push.

1 Jul 2024

Consumer confidence is up in the UK for the third month in a row, according to GfK’s long-running Consumer Confidence Index.

24 Jun 2024

A cycle shop owner has criticised the police’s “abject apathy” towards bike theft after thieves attempted to break into his store for the second time in a year, on the same...

19 Jun 2024

Cytech-partner Activate Cycle Academy, which has specialist cycle maintenance training centres in Oxford, Guildford, Stafford and Darlington, will be exhibiting at this weekend’s York...

19 Jun 2024

Better Bike Social, a festival of cycling that will include a range of talks, workshops, and weekend rides, is coming to Brighton next month.

17 Jun 2024

Cycling enthusiasts in Shrewsbury and Warrington being treated to new cycle shops.

17 Jun 2024

Sustrans has released a manifesto in the lead-up to the General Election that lays out steps the future government needs to make to remove barriers to cycling and other forms of active travel.

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ACT Gold Member ICE Trikes announces groundbreaking new partnership with British Cycling

Posted on in Business News , Cycles News

ACT Gold Member ICE Trikes has announced a new partnership announcement with British Cycling’s Limitless disability and para-cycling programme. This partnership will help to support the growth of the Limitless programme and further widen access to the sport.

Ice trikes

The new partnership is British Cycling’s first ever with an adaptive cycle manufacturer. ICE Trikes becomes the preferred supplier to the Limitless programme, which provides clubs with support and funding to deliver activities for disabled riders. ICE Trikes has already gifted trikes to clubs in Cornwall, Kent and the Wyre Forest through the partnership, with more trikes to be delivered throughout the year.

Since its launch in February 2023, the Limitless programme has already grown to a nationwide network of 50 clubs, and last year supported more than 1,200 riders to experience the joy of cycling. Of those participating in the programme, 95% said that it had made them feel more welcome and included in the sport.

Ahead of the announcement, British Cycling’s National Disability Manager, Lyndsey Hollands, said:

“This is an exciting step in our long-term ambition to break down the barriers which disabled people when accessing cycling. It’s the first time British Cycling has partnered with an adaptive cycling manufacturer, and will have an incredibly positive impact on our Limitless programme and the ability of clubs to create more opportunities for riders."

“It’s great to see some our Limitless Focus Clubs already receiving their trikes, and the joy on their riders’ faces, and we’re excited to see the partnership flourish in the years ahead.”

Manufactured in Britain, the premium recumbent trike models are built to order to ensure a refined and comfortable ride for riders with a wide range of impairments.

Adrian Davies, Managing Director of ICE Trikes, added:

“ICE Trikes is incredibly proud and honoured to partner with British Cycling and to be part of Limitless; as a UK employee-owned business, our purpose is to ‘put a smile on people’s faces through inspired cycle engineering’ and we have so many customer stories of just how our trikes have changed their life for the better - regardless of age, impairment, or the ability of the rider. With British Cycling we can work to break down barriers, inspire change and create more inclusive cycling opportunities.”

UK cycling clubs and groups can apply to become British Cycling Limitless Clubs and benefit with trikes from this exciting partnership with ICE.

You can find out more about the British Cycling Limitless programme, and opportunities to get involved or even become a new limitless club by visiting British Cycling Limitless  or visit www.icetrikes.co to see their range of trikes.

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