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18 Aug 2021

BEIS have reached out to IRC orgs, including the ACT, to seek help getting the message across to SMEs to register interest in the scheme.

13 Aug 2021

Cycle September is a great way to engage your community, particularly local businesses, in a fun and engaging campaign that will help them achieve their health, wellness and sustainability...

12 Aug 2021

Part 3 of the ACT Summer Series highlights the many benefits of offeringretail finance to your customers and our two brand new services being offered to enhance retail finance - Appointed...

12 Aug 2021

Maybe* have collated the latest social media happenings so you can stay in the loop so read on for the latest social media news

12 Aug 2021

To make preparations as easy as possible for IBDs during this busy time the ACT have created a digital Retailer Promotional Pack that is free to download

9 Aug 2021

The DfT have asked for the ACT's assistance in gathering data from Cornish retailers to measure how effective Government investment in e-bikes in Cornwall would be.

5 Aug 2021

Now in its ninth year, Cycle to Work Day is the UK's leading one-day commuting event. The idea is simple - to  celebrate everyday cycling.

5 Aug 2021

Part 2 of the summer series looks at how the ACT works closely with the Independent Retailers Confederation (IRC) to become even more influential in meeting the needs of independent retail.

4 Aug 2021

Whether you ride foWhether you ride for pleasure, sport or just to get from A to B, join Cycling UK for free insurance, legal cover and more.

29 Jul 2021

Part 1 of the ACT summer series looks at the rapid expansion of Cytech in the UK.

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How to put product at the front and centre of your social media strategy

Posted on in Business News , Cycles News

Social media is awash with tricks, tactics and strategies. Sometimes there are too many approaches to choose from and it can be difficult to know how to best spend your time and effort. This week Maybe* are introducing you to Wool Warehouse, a crafting haven for which product is king. Here the owners share their social media tips so that you can learn from their product-led approach.

A product first approach

Wool Warehouse is an indie business based in Leamington Spa, Warwickshire which has scaled from a single store to a huge online business.

Wool Warehouse is owned and run by Holly and Andy. Though the business has developed into an online heavyweight, it is still a bricks-and-mortar retailer with customers flocking to buy yarn from the Leamington Spa premises.

Proud to be an independent retailer, the shop owners focus heavily on social media - a strategy which proved critical during the multiple lockdowns. They approached the challenging period with a clear and simple social media mantra: 'Product, product product'.

Wool Warehouse brings its products to life by showing the variety and breadth of ways the products can be used. Holly and Andy use video so followers can see the products in action, as well as finished ‘makes' from customers or members of staff. On Instagram Stories followers can expect to find product and patterns providing a constant supply of fresh, creative inspiration.

Wool Warehouse knows how to engage an audience and the team uses a selection of crafting and product related hashtags. They ensure they tag customers or influential crafters who do great things with their products and re-share content from other crafters.

It's not just the business but the whole team which is heavily present and passionate on social media. They regularly feature in content using the product which helps customers get to know the real people behind the scenes. This approach has helped them retain their indie reputation despite the business' significant online presence.

For a business like Wool Warehouse, product is key. Whether it's a specific thread or wool; a pattern or a finished crafted item; they understand their customer's requirements and create content that resonates.

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.

Sign up for the master class

Find out more about how Maybe* can benefit your business here.

 

 

 

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