This is a trade facing website. Visit the ACT's consumer site thecyclingexperts.co.uk for information and advice on cycling and find your local independent cycle retailer.

Search News

Results: 141-150 of 2175


18 Aug 2021

BEIS have reached out to IRC orgs, including the ACT, to seek help getting the message across to SMEs to register interest in the scheme.

13 Aug 2021

Cycle September is a great way to engage your community, particularly local businesses, in a fun and engaging campaign that will help them achieve their health, wellness and sustainability...

12 Aug 2021

Part 3 of the ACT Summer Series highlights the many benefits of offeringretail finance to your customers and our two brand new services being offered to enhance retail finance - Appointed...

12 Aug 2021

Maybe* have collated the latest social media happenings so you can stay in the loop so read on for the latest social media news

12 Aug 2021

To make preparations as easy as possible for IBDs during this busy time the ACT have created a digital Retailer Promotional Pack that is free to download

9 Aug 2021

The DfT have asked for the ACT's assistance in gathering data from Cornish retailers to measure how effective Government investment in e-bikes in Cornwall would be.

5 Aug 2021

Now in its ninth year, Cycle to Work Day is the UK's leading one-day commuting event. The idea is simple - to  celebrate everyday cycling.

5 Aug 2021

Part 2 of the summer series looks at how the ACT works closely with the Independent Retailers Confederation (IRC) to become even more influential in meeting the needs of independent retail.

4 Aug 2021

Whether you ride foWhether you ride for pleasure, sport or just to get from A to B, join Cycling UK for free insurance, legal cover and more.

29 Jul 2021

Part 1 of the ACT summer series looks at the rapid expansion of Cytech in the UK.

Back to news menu

Maybe* analyses the best of Independents' Day across the UK

Posted on in Business News , Cycles News

Jindependents+day+branding+FINAL-01uly 3rd and 4th marked Independents' Day weekend - a national initiative to celebrate independent retail, spearheaded by Indie Retail UK. Over course of the weekend, retailers get involved by running special events and promotions. This years' event was sponsored by Local Rewards, and Maybe* have compiled the best posts from the campaign to inspire you to continue the amazing Independents' Day energy across social media all year round.

 

What was the best performing post in the Independents' Day conversation?

Solihull's indie lifestyle store Liv's earned the most engagement in all the posts in the #independentsday conversation. Liv's post captured the team in front of the store to mark the occasion, while the post copy delivered plenty of emotional and personal reasons to inspire followers to shop local and support indie.

Replicate this technique

You can mimic this approach for yourself all year round. Make sure you are personal by involving your team in your social media posts so customers can get to know the faces that will greet them when they step through your doors.

 

BIDs and councils get involved

It wasn't just retailers that were banging the indie drum.BIDs, councils and placemakers also took to social to show their support for Independents' Day.

Cirencester Council shone a light on the new indies it was welcoming to the town, while Visit Lincoln paired the Indie Day UK campaign with its Summer in Lincoln campaign by inviting indie businesses to share what they loved about being in business in Lincoln.

Replicate this technique

Whether you are a BID, council, local authority or tourism body, your indie businesses are a reason for people to visit your town or place. Champion them across social media regularly, tag in the businesses you are featuring and help your audience get to know what makes your place everything it is.

 

Shopping centres show their indie tenants love

Shopping Centre Rushden Lakes proved its offering is more than just the national names they play home to. Featuring a different indie business in the run up to Independents' Day, the centre made sure that it shone a light on the unique products and services its indie tenants offer shoppers.

Replicate this technique

Shopping Centres can take up space at the heart of their community as a destination to shop, eat and be entertained. As customers increasingly look for ways to shop small and shop local; introducing and supporting your tenants across social media, will inspire customers to visit you.

 

Key takeaway

To help businesses discover you and all the wonderful indies in your place, get your local High Street Guide from Local Rewards and share it across social media. It's choc full of special offers, prize draws and Instagram content from every business in your town or place.

To ensure you're continuing to build on the support for independent businesses now that Independents' Day is over, make sure you are using #shoplocal #supportlocal and #ilovelocal in your content alongside hashtags for your town and city.

 

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.

Sign up for the master class

Find out more about how Maybe* can benefit your business here.

 

 

 

Back to news menu

Useful links

If you have any other queries please contact us.