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1 Jul 2024

ACT member e-Velo is to open a new store in the Royal Arcade in Norwich in July, selling a range of e-bikes from some of Europe's top brands.

1 Jul 2024

Bicycle manufacturers say they are optimistic about the bike industry’s growth prospects, anticipating a boost in sales – supported by a ‘positive impulse’ from the...

1 Jul 2024

Although London has some of the best cycling infrastructure in the UK it continues to lag behind European cities including The Hague and Paris, according to a new global survey.

1 Jul 2024

ACT partner V12 Retail Finance has been announced as the sponsor for the Retailers Category at the BikeBiz Awards 2024, in association with Push.

1 Jul 2024

Consumer confidence is up in the UK for the third month in a row, according to GfK’s long-running Consumer Confidence Index.

24 Jun 2024

A cycle shop owner has criticised the police’s “abject apathy” towards bike theft after thieves attempted to break into his store for the second time in a year, on the same...

19 Jun 2024

Cytech-partner Activate Cycle Academy, which has specialist cycle maintenance training centres in Oxford, Guildford, Stafford and Darlington, will be exhibiting at this weekend’s York...

19 Jun 2024

Better Bike Social, a festival of cycling that will include a range of talks, workshops, and weekend rides, is coming to Brighton next month.

17 Jun 2024

Cycling enthusiasts in Shrewsbury and Warrington being treated to new cycle shops.

17 Jun 2024

Sustrans has released a manifesto in the lead-up to the General Election that lays out steps the future government needs to make to remove barriers to cycling and other forms of active travel.

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Maybe* analyses the best of Independents' Day across the UK

Posted on in Business News , Cycles News

Jindependents+day+branding+FINAL-01uly 3rd and 4th marked Independents' Day weekend - a national initiative to celebrate independent retail, spearheaded by Indie Retail UK. Over course of the weekend, retailers get involved by running special events and promotions. This years' event was sponsored by Local Rewards, and Maybe* have compiled the best posts from the campaign to inspire you to continue the amazing Independents' Day energy across social media all year round.

 

What was the best performing post in the Independents' Day conversation?

Solihull's indie lifestyle store Liv's earned the most engagement in all the posts in the #independentsday conversation. Liv's post captured the team in front of the store to mark the occasion, while the post copy delivered plenty of emotional and personal reasons to inspire followers to shop local and support indie.

Replicate this technique

You can mimic this approach for yourself all year round. Make sure you are personal by involving your team in your social media posts so customers can get to know the faces that will greet them when they step through your doors.

 

BIDs and councils get involved

It wasn't just retailers that were banging the indie drum.BIDs, councils and placemakers also took to social to show their support for Independents' Day.

Cirencester Council shone a light on the new indies it was welcoming to the town, while Visit Lincoln paired the Indie Day UK campaign with its Summer in Lincoln campaign by inviting indie businesses to share what they loved about being in business in Lincoln.

Replicate this technique

Whether you are a BID, council, local authority or tourism body, your indie businesses are a reason for people to visit your town or place. Champion them across social media regularly, tag in the businesses you are featuring and help your audience get to know what makes your place everything it is.

 

Shopping centres show their indie tenants love

Shopping Centre Rushden Lakes proved its offering is more than just the national names they play home to. Featuring a different indie business in the run up to Independents' Day, the centre made sure that it shone a light on the unique products and services its indie tenants offer shoppers.

Replicate this technique

Shopping Centres can take up space at the heart of their community as a destination to shop, eat and be entertained. As customers increasingly look for ways to shop small and shop local; introducing and supporting your tenants across social media, will inspire customers to visit you.

 

Key takeaway

To help businesses discover you and all the wonderful indies in your place, get your local High Street Guide from Local Rewards and share it across social media. It's choc full of special offers, prize draws and Instagram content from every business in your town or place.

To ensure you're continuing to build on the support for independent businesses now that Independents' Day is over, make sure you are using #shoplocal #supportlocal and #ilovelocal in your content alongside hashtags for your town and city.

 

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.

Sign up for the master class

Find out more about how Maybe* can benefit your business here.

 

 

 

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