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15 Jul 2024

Andrew Goodacre, CEO of ACT parent company Bira -the British Independent Retailers Association – has met with the new Secretary of State for Business and Trade Jonathan Reynolds and...

15 Jul 2024

The London Cycling Campaign has teamed up with Lime and Loud Mobility to launch a new £100,000 ‘Share the Joy’ fund to increase cycling within...

2 Jul 2024

We recently reported that a £1 billion damages claim had been filed against Amazon on behalf of retailers selling on Amazon’s UK marketplace for illegally misusing their data and...

2 Jul 2024

In the first of an occasional series of features, we are delighted to introduce you to Ross, an expert trainer in Glasgow, and one of the most recent trainers to join the Cytech family.

1 Jul 2024

ACT member e-Velo is to open a new store in the Royal Arcade in Norwich in July, selling a range of e-bikes from some of Europe's top brands.

1 Jul 2024

Bicycle manufacturers say they are optimistic about the bike industry’s growth prospects, anticipating a boost in sales – supported by a ‘positive impulse’ from the...

1 Jul 2024

Although London has some of the best cycling infrastructure in the UK it continues to lag behind European cities including The Hague and Paris, according to a new global survey.

1 Jul 2024

ACT partner V12 Retail Finance has been announced as the sponsor for the Retailers Category at the BikeBiz Awards 2024, in association with Push.

1 Jul 2024

Consumer confidence is up in the UK for the third month in a row, according to GfK’s long-running Consumer Confidence Index.

24 Jun 2024

A cycle shop owner has criticised the police’s “abject apathy” towards bike theft after thieves attempted to break into his store for the second time in a year, on the same...

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TfL cycle hire ridership at lowest in a decade

Posted on in Business News , Cycles News

Journeys made using Transport for London’s (TfL) cycle hire scheme this year are at their lowest in a decade, with the organisation blaming recent bad weather as a potential cause.

TFL hire bikes

Having achieved a record number of hires in 2022, the latest statistics show that the bikes’ usage has declined by a third in the first seven months of 2023, compared with those same months last year. While some 7,383,232 journeys were made from January to July 2022, just 4,976,813 hires have been recorded in the equivalent period this year – a drop of 33%.

It is the lowest number since January to July 2013, when 4,807,338 journeys were made, at a time when the network of docks and availability of bikes was smaller than today.

David Eddington, TfL’s head of cycle hire, said “a number of factors” were to blame, though he picked out the “consistent bad weather recently” as having had “a significant impact on casual hires”.

The year-on-year decline appears to have started in September 2022 – the same month that TfL increased the cost of an annual subscription to the scheme from £90 to £120.

There were reports at the time of a big drop-off in subscriptions, in part because the new charges meant that the “auto renewal” system could not operate, and riders had to manually reactivate their membership for another year.

The pricing for single journeys was also changed to become a flat rate of £1.65 per half-hour of use. The scheme previously charged riders £2 for a whole day of access to the bikes, so long as each journey lasted less than 30 minutes.

Commenting on the decline in usage, Eddington said: “Last year was a record year for the scheme and a number of factors have contributed to a lower number of hires this year, including the consistent bad weather recently, which has had a significant impact on casual hires.

“We will continue our work to make cycling more accessible than ever by continuing to open and extend cycleways across the capital and making further improvements to Santander Cycles, which could include increasing the number of e-bikes in the scheme.”

In June, TfL said it would “be exploring the possibility of adding concessionary fares” to its scheme “to support the most disadvantaged Londoners”, including job seekers and council house tenants.

Under its cycling action plan – which covers cycling in general across the capital – TfL wants to grow the number of daily bike journeys made in London to 1.6 million by 2030, up by a third from 1.2 million in 2022.

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