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26 Jul 2023

“Red tape and barriers to trade” currently affecting businesses because of Brexit have been blamed by cycle distributor FLi Distribution after it ceased trading with immediate...

25 Jul 2023

Norwich has triumphed ahead of Newcastle and Belfast to be named the most cycle-friendly city in the UK, scoring  high marks for categories like cycle routes, bike sharing schemes and...

25 Jul 2023

ACT member BikeTown in Rutherglen is to hold a cycling festival in the lead-up to the 2023 UCI Cycling World Championships.

24 Jul 2023

Eleven local authorities in England have been funded to enable health workers prescribe walking and cycling to patients.

24 Jul 2023

Cycling Electric has run an interesting article on the value of buying an e-bike from a local independent bike shop.

11 Jul 2023

Charity Cycling UK has launched The Big Bike Revival 2023 to support new and returning cyclists through a programme of free events.

11 Jul 2023

A survey undertaken by ACT members The Electric Bike Shop has shown that specialist bike retailers are continuing to see the benefit of having physical high street stores over a pure ecommerce...

11 Jul 2023

Giant UK has partnered with Activate Cycle Academy and the Association of Cycle Traders (ACT) to provide a Cytech technical e-Bike qualification.

11 Jul 2023

As of 30th June 2023, the registered Head Office for V12 has relocated, and as a result their registered office address has changed.

3 Jul 2023

Cytech, the internationally recognised training and accreditation scheme for bicycle technicians, has announced that Whistler Adventure School (WAS), a private career training institution in...

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E-bike brand Cowboy launches retail partnership network

Posted on in Business News , Cycles News

E-bike brand Cowboy has launched a retail partner network as it looks to expand its retail and service presence across Europe.

Cowboy cycle

The move is designed to complement its current online sales channels, branded stores and mobile network of mechanics and test riders with the addition of independent bike shops across Europe. This means that customers within Belgium, France, the Netherlands, Germany and the UK will be able to trial and shop Cowboy’s C4 and C4 ST models, while existing customers will benefit from increased access to servicing and repairs.

The company is aiming to sign up 300 new retail partners in 60 European cities by the end of the year.

Adrien Roose, Cowboy chief executive and co-founder, said:

“We are highly dedicated to our rider community, and this new retail model not only builds our brand’s footprint in Europe, but will make access to customer support even easier, giving people confidence that our best-in-class bikes can be serviced locally as well as using Cowboy’s mobile service network.”

“Ahead of today’s launch we piloted with over 80 partners across Europe to test our offer, with a mix of retail and servicing. We’re very happy with results so far, with rapid growth during this period proving significant within our sales mix. We are excited to have reached a stage in our growth where we can deploy this omnichannel strategy which increases convenience and further improves the Cowboy experience for all our customers.”

The launch of the retail partner network marks a major step forward in Cowboy’s offline presence in Europe. The company has also recently launched within the Selfridges department store in London.

Cowboy has also relaunched its subscription service in Germany and The Netherlands this month to enable customers to rent Cowboy e-bikes via its subscription partner Grover from €124.90 per month.

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