This is a trade facing website. Visit the ACT's consumer site thecyclingexperts.co.uk for information and advice on cycling and find your local independent cycle retailer.

Search News

Results: 131-140 of 851


12 Aug 2024

Austrian kid's bike brand, Woom has entered the UK market. Having had success in 30 other countries and sales of over 1 million units, Woom bikes will be distributed by UK trade partners online...

12 Aug 2024

Leading magazine Cycling Weekly has put dozens of helmets to the test and has rounded up what it thinks are the best of the bunch right.

30 Jul 2024

More than £17.5m for the first phase of a major new sustainable transport scheme has been announced by Liverpool City Region's mayor Steve Rotheram.

30 Jul 2024

The widespread popularity of e-bikes and e-scooters means "it is a bit of a wild west out there" in terms of safety, an electric bike shop owner has told the BBC.

30 Jul 2024

A bill announced in the King’s Speech that would address the potential fire risks associated with e-bikes and lithium-ion batteries, has been welcomed.

30 Jul 2024

The new government are being urged to end the previous culture war-based approach to active travel and start investing properly in safe bike routes.
 

30 Jul 2024

An independent bike shop in Stroud recently offered a community bike ride to local people. ACT member The Ark Cycles opened Ark Community Shop Ride to cyclists of all ages and skill levels.

26 Jul 2024

The government’s announcement in the recent King’s Speech regarding e-bike battery safety and the regulation of online marketplaces is a welcome step forward towards improving safety...

18 Jul 2024

Cytech training provider Activate Cycle Academy is to exhibit at the GT Malverns Classic Mountain Bike Festival 2024, an event often described as the “Glastonbury of mountain...

15 Jul 2024

The cycling industry is “ripe” for smart investment, and a renewed wave of merger and acquisition deals, as it looks ahead to a profitable 2025 and “significant” medium...

Back to news menu

#BikeIsBest launches powerful billboard ad campaign

Posted on in Business News , Cycles News , Outdoor News

We’re giving our support again to the #BikeIsBest campaign and particularly its latest billboard campaign which disputes the arguments that electric vehicles are a "catch-all" solution and re-emphasises the importance of bikes and e-bikes.

Bike is Best campaign

The campaign’s own website sets out that there has never been a better time to ride a bike. Two-thirds of all journeys are less than five miles, and you don’t need to ride far or fast to make a difference. Half an hour of cycling is enough to improve your health, reduce your risk of illness, ease your stress levels, and benefit your mental well-being.

The new advertising campaign unifies our shared dislike of congestion (or e-congestion as #BikeIsBest have termed it), especially around the school run. It is aimed at both consumers and policymakers as to where they focus their efforts. The Department for Transport predicts that road traffic could increase by 51% by 2050, which could not be solved by building more roads. The campaign’s goal is to help shift the conversation back to "the best tool for the job" and not a one-size-fits-all transport strategy which will lead to an overweighted focus on electric cars.

The upside for the industry is that many are focusing on e-bikes and associated growth potential from their success. That makes this a good time to target the audience that feels strongly about the climate, still have disposable income, and would consider changing short journeys to cycling and potentially getting rid of a second or third family car.

The new billboard campaign is now live and, through a partnership with Clear Channel, is being shown to millions across the UK at 6-sheet and some of their premium storm locations throughout September.

It's also available on social media. Please feel free to share.

Back to news menu

Useful links

If you have any other queries please contact us.