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4 Apr 2023

With the week commencing 17 April being designated as #ShopKind Week, we are urging all our members to get involved in the campaign by sharing the materials on social media and across their...

4 Apr 2023

A course that teaches children how to ride bicycles safely in Northern Ireland schools in no longer affordable - according to the government department that pays for it.

4 Apr 2023

The UK's competition watchdog has announced a crackdown on online pressure-selling tactics that can push consumers into making hasty decisions they later regret.

3 Apr 2023

A sixth of deliveries in central London could be done by cargo bike by 2030, according to Transport for London.

23 Mar 2023

The ACT has announced that the annual Local Bike Shop Day https://localbikeshopday.co.uk/ will take place on Saturday 29...

22 Mar 2023

A new 250-mile coast to coast cycle route set to launch in the south of Scotland this summer will be named after Kirkpatrick Macmillan, the 19th century Dumfriesshire blacksmith who invented the...

21 Mar 2023

Data from City Ratings, which ranks global cities according to how cyclable they are, lists Edinburgh as the UK’s top city in 12th place.

21 Mar 2023

Schools are being encouraged to sign up for The Sustrans Big Walk and Wheel 2023. The walking, wheeling, scooting and cycling to school challenge runs from Monday, March 20 to Friday, March 31.

21 Mar 2023

The Walking and Cycling Alliance (WACA) has written to the prime minister urging him to reverse the controversial decision to cut the budget for active travel schemes in England – a move...

16 Mar 2023

Industry experts and trade associations in the retail sector have been expressing their disappointment at the support offered to retailers in the Chancellor’s Budget.

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How to run winning social media competitions and Instagram giveaways

Posted on in Business News , Cycles News

Running social media competitions and Instagram giveaways are an easy way to build your audience and your engagement. But there are a few tips and tricks you need to master, as well as those all-important terms and conditions, to get the most from your comps. Maybe* have enlisted the support of Di Coke.

Di is the Social Media Competition Queen. There is very little that she does not know about social media competitions, and she's put all that knowledge into these videos, checklists, and a workbook that guides you through how to run your own competitions.

Why run social media competitions?

Social media competitions and Instagram giveaways help create brand awareness and a desire for your product or business. Running contests will build a captive audience of customers who have an interest in your brand or business. Giveaways are naturally viral because people love winning prizes, and like to share giveaways with their friends by tagging or sharing in stories.

You'll find all the know-how you need to get up and running with a social media competition in our free workbook that you can collect at the bottom of this page.

How to run a social media competition

For social media competitions and Instagram giveaway inspiration, Maybe* sat down with Super Lucky Di to host two tutorials you can watch in your own time. Split into two parts, you can see all her steps in action, as well as real-life examples of social media competitions you'll want to copycat.

'How to run an Instagram competition: Part 1' with Super Lucky Di



Following the rules

There are clear rules for running Instagram giveaways and any competitions in the UK are governed by the Committee of Advertising Practice (CAP) and the Advertising Standards Authority (ASA). When running your social media comp, you'll also need to make sure you've got clear and legal terms and conditions.

Giveaway checklist

There are ten steps to running a killer social media comp or Instagram giveaway. Di's broken each one out for you in her workbook.

  1. Decide on a goal for your competition. Are you looking to grow followers or engagement?

  2. Choose a relevant prize. You could choose one item, or several smaller value items to optimise entries.

  3. Set entry criteria. What do you want people to do to enter?

  4. Determine the format of your giveaway. Will you ask people to follow you, tag a friend or sign up to receive emails? There are multiple options to choose from but you want to keep it simple.

  5. Write clear instructions so people know exactly what to do.

  6. Add terms and conditions. The all important legal bit keeps things fair and keeps you out of trouble.

  7. Create graphic. A show stopping, scroll stopping image will help promote your social media competition.

  8. Promote giveaway. Take to your social media channels to let everyone know your competition is live.

  9. Select and contact winner. Once the comp is closed, you'll need to select and contact your winner.

  10. Get the prize to the winner. It's not over until the prize is in the hands of your lucky winner, so make sure you fulfil the prize in a timely fashion.



Still need a bit more? Di's workbook at the bottom of this page gets into all the details so you can learn how to master each step of your social media competition.

'How to run an Instagram competition: Part 2' with Super Lucky Di

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount.

Find out more about how Maybe* can benefit your business here.

 

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