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31 Aug 2021

Part 5 of the Summer Series uses a graphic to showcase some of the developments in the Cytech pipeline

27 Aug 2021

Local bike shops are celebrating the day across the nation by offering their customers special offers and discounts to drive footfall into store.

24 Aug 2021

Todaythe government has announced plans to introduce legislation which will enable CE marked goods to continue being placed on the Great British market until 1 January 2023 - an extension...

24 Aug 2021

As your trade association we're here to update you on the latest industry initiatives and key services available to help propel your business forward. Part 4 of the ACT Summer Series looks...

23 Aug 2021

To celebrate Local Bike Shop Day, taking place on Saturday 28th August, our friends at Rozone are offering a £1,400 cleaning bundle to giveaway to one lucky Cyclescheme independent...

23 Aug 2021

ACT members can receive excellent benefits with NearSt, a powerful platform that encouragers more shoppers through the doors of specialist cycle shops.

19 Aug 2021

To celebrate Local Bike Shop Day, taking place on Saturday 28th August, Freewheel are offering customers 15% off from now until 30th August.

19 Aug 2021

Send in your shop photos featuring the Local Bike Shop Day window sticker, posters and flyers to be posted on the social media channels.

19 Aug 2021

The web and mobile platform, Hubtiger, has created a brand new demo video to demonstrate how cycle shops can manage all workshop operations in just one app

18 Aug 2021

Local bike shops are celebrating the day across the nation by offering their customers special offers and discounts to drive footfall into store on Saturday 28th August

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Live stream shopping for YouTube tests for launch

Posted on in Business News , Cycles News

Social media is a busy world, and the past week has been no different. Maybe* have pulled together some of the top, recent headlines. Read on to discover the Olympiad emojis and live stream shopping on YouTube, and say goodbye to Twitter Fleets.

Join in the conversation with us over in the Maybe* Facebook group to talk all things social!

Twitter reveals new hashtag emojis for 2020 Summer Games

With the 32nd Olympic games about to kick-off in Tokyo, Twitter has outlined how it's looking to help users take part in discussion around the event.

From Twitter: ‘Fans worldwide can use the official Olympics Twitter emoji throughout the Games. The emoji will unlock when you Tweet #Olympics and related hashtags in more than 30 languages. Twitter will also have emojis for each country competing, unlocked when you Tweet three-character country hashtags. Lastly, fans can cheer on the Refugee Olympic Team during the Games by Tweeting #EOR to unlock their team emoji.'

Instagram improves accessibility with language translations in Stories

From now on, when you see a Story with overlaid text in another language, you'll have the option to translate that text on-screen. According to Instagram, over 90 languages are currently supported through this functionality - though currently translations are only available for text, with no capacity for direct audio conversion.

Even without translated audio, this move from Instagram could still considerably improve accessibility - while for brands, it may also provide a means to branch into new markets, with promotions that can be easily translated by users within the app.

Twitter gets a ‘dislike' button, but it's not quite what you're thinking

It may sound like Twitter is planning to introduce a ‘dislike' feature on Tweets, however the platform is currently running a test to sense-check Tweets (on iOS only), offering users the option to up-or-down votes in replies. Up votes will be recorded as likes, however down votes won't be recorded anywhere on the Tweet itself at all, and will not be made public.

Twitter says "We're hoping to better understand what people believe are relevant replies, and how that matches up to what Twitter suggests as most the relevant replies under a Tweet."YouTube tests live stream shopping
Similar to TikTok's experiment with live-stream shopping, YouTube will soon begin a new test of in-stream shopping within its live-streams, using a small number of creators, as part of the ongoing expansion of its creator monetisation and eCommerce tools.

With a broader shift in shopping related content in other apps, the indication is that in time we will see user behaviours change, and the expectations of the platforms shift as a result.

 

Live stream shopping youtube

Farewell to Fleets
Fleets, Twitter's answer to the popular Stories feature on other apps, will be discontinued in August. According to Twitter, the platform is evolving and is trying ‘bigger, bolder things to serve the public conversation.'

So, goodbye to Fleets; a feature that turned out to be more fleeting than planned.

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.

Sign up for the master class

Find out more about how Maybe* can benefit your business here.

 

 

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