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13 Oct 2021

According to UK Finance, 'The new £100 limit is designed to balance security, convenience and consumer demand."

11 Oct 2021

With current incentives andfunding grants in place employers taking on new apprentices could receive up to £4,000 per apprentice.

11 Oct 2021

Your Business Journey to Net Zero, is a series of locally focused virtual events, designed to help small businesses who want to play theirpart in climate change, but don't know where is best...

8 Oct 2021

TheDepartment for Transport have asked the ACT to remind all businesses participating in the Fix Your Bike voucher scheme that all vouchers assigned to your business will expire on 31st...

7 Oct 2021

Independentretailers are urged to write to their MPs ahead of the Chancellor's Autumn Statement, which is expected to include a review of business rates.

6 Oct 2021

Come along to this practical online workshop and you'll take a fresh look at the resources flowing through your business and identify opportunities to increase your profits.

6 Oct 2021

The government will be introducing compulsory Making Tax Digital (MTD) for Income Tax Self-Assessment (ITSA) a year later than planned

30 Sep 2021

Members across the Independent Retailers Confederation (IRC) have reported an increase in scam emails and fraud attempts experienced by retailers.

27 Sep 2021

IRC member BIRA, together with Starling Bank are working on a news story to share the positive experiences independent retailers have encountered since lockdown ended.

27 Sep 2021

Northern Ireland's high street voucher scheme is now open to everyone aged 18 and over to apply online for a £100 "spend local" card to use inshops before the end of November.

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Maybe*'s social media tips to generate leads from Instagram

Posted on in Business News ,Brands & Products News , Cycles News

String Theory Garage repeatedly feature as one of the most engaged local businesses in Stratford-Upon-Avon. They talked to Maybe* about how they focus on engaging with every single like, comment, share, story watcher AND ensure that their customer journey shines through to generate leads from Instagram. Read on to discover their social media tips.


Generate leads from Instagram

String Theory Garage was founded by Ben Broke-Smith in 2018. Ben has over 15 years of experience working on cars and competed for several years in British, Irish and European drifting championships, achieving many podium finishes and winning the European championship in 2008. To this day, Ben is a keen driver and attends track days as much as time allows, still spending his free time tinkering with car suspension tuning and wheel alignment, constantly looking to find that little extra improvement.

​Ben's diverse driving experience, extensive technical understanding and strong eye for detail are what has led to the success of String Theory Garage today, where hundreds of happy customers have had their cars transformed in the hands of Ben.

"I got into social media a while back, I started up a Youtube channel and it really took off for other car and racing lovers like me. I then built up a successful Instagram with over 10,000 followers and was getting around a 10% engagement ratio so I have just applied my knowledge to String Theory. Most of the customers coming into the garage see their cars like their babies just like we do so we know what works for them content wise" says Ben.

The garage use social media to take a photo of the before, the middle and the after and talk about how and what they have changed for that customer. It encourages people to engage with us because they love cars, it encourages people to ask questions and also to think about what the garage could actually do for them, and in turn generates leads.


Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.

Sign up for the master class

Find out more about how Maybe* can benefit your business here.

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