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9 Sep 2024

It is with great sadness that we bring news that Peter Stow of Stows Cycles has sadly passed away on 14th August 2024 at the age of 80.

9 Sep 2024

A new community bike partnership initiative in North Lanarkshire is aiming to help keep more people moving.

9 Sep 2024

The Association of Cycle Traders (ACT) has revealed a strategic partnership with Bikebook. Aimed at driving more business to ACT members, the partnership is also designed to equip them with...

9 Sep 2024

A bike shop, where prisoners and prison leavers can learn skills which will help them find work, has opened for business.

9 Sep 2024

Demand for bikes has soared following Britain’s strong performance in the Olympic cycling events in Paris, new research suggests.

3 Sep 2024

The British Independent Retailers Association (Bira) has responded to the BRC-KPMG Retail Sales Monitor for August 2024. The report, which can be downloaded here, has highlighted: 

28 Aug 2024

Bikmo, a leading cycling insurtech, and the Association of Cycle Traders (ACT), the UK’s largest and most established cycle trade membership organisation, have announced they are entering...

28 Aug 2024

E-Bike Positive, a new initiative with support from across the cycling industry, is set to equip the public with the information needed to buy safe, ride safe and charge safe while promoting and...

28 Aug 2024

Cycling Weekly has reported independent bike shops across the country continuing the call for reform of the Cycle to Work schemes in their current format and encouraged the government to help...

28 Aug 2024

A £1.5m project to refurbish a walking and cycling route in Coventry has been completed.

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Independents' Day blog: Prepare your business for a successful summer

Posted on in Cycles News , Creative News

Tayprint is a family run Dundee-based printing service that works with a wide variety of independent businesses from throughout the UK. From large format signage to custom printed garments, we’ve had the unique perspective of both adjusting ourselves, as well as witnessing how a wide variety of independent businesses have handled the changing commercial landscape of the last few years.

With a view on interesting trends that developed such as a shift from formal workwear uniforms to one off custom pieces for the print on demand industry, or the pivot from physical advertising to a larger online presence. However, with things swinging back to normal it’s important not to neglect these traditional staples.

With this summer and for Independents Day, especially after the last few years, it is crucial that businesses can make the most of the increased footfall of physical shoppers. With their experience, Independent's Day want to offer advice on some of the ways you can prepare your business for a successful summer.

 

    1. Firstly, before you commit any time or money to advertising it’s important to make sure your branding is unified, both on and offline. I’m sure you’ll know by now how important having an online presence is. However, it’s crucial that it links back to the rest of your business. Especially if you don’t rely on online sales.

    2. With physical shopping making a comeback it’s important to remember physical advertising. Whether it’s a few posters or a large format banner. Now that footfall is up to the highest level since 2019, and the UK being one of the most successful G7 countries for high street recovery, its important you use every opportunity to get your business seen.

    3. With all these big changes its easy to forget the little things, ways to give your business that extra professional touch. Getting a stack of personalised business cards doesn’t mean you need to be giving them to everyone that passes, but having some on display for anyone interested, or professional events, certainly helps legitimise your independent business. Another small addition is an updated uniform. It doesn’t need to be anything fancy, even just a branded hoodie or polo shirt adds that extra professional touch to an otherwise casual outfit.

    4. Lastly don’t forget about your shop itself! Everyone can use some spring cleaning and what better time than for Independents Day. Freshen up your premises and branding with crisp new interior signage. Whether it’s a PVC banner advertising temporary events and sales, or more robust Foamex boards that are ideal for permanent fixtures such as menus, informative signage, or simply just decorative branding. You’ll definitely catch your customers eye with these new additions. It’s also a great opportunity to show off on social media, and it’ll look great next to your Independents Day posters.

 

Find out how you can support Independent's Day here.

 

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