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5 Sep 2022

With more people heading back into cities and offices after the pandemic, the topic of road safety has never been more important. Especially for cyclists, it’s vital to be aware of the...

1 Sep 2022

Home Office data has shown more customers leaving shops, restaurants and petrol stations without paying as the cost-of-living crisis bites. The data shows there were 51,486 offences of...

31 Aug 2022

Industry charity GroceryAid has teamed up with Business Debtline to provide support and guidance to the growing number of independent retailers facing debt and unpaid invoices.
The move...

30 Aug 2022

Nearly 14% of small UK businesses expect to close in the next twelve months, according to a new report published by the Federation of Small Businesses.

25 Aug 2022

The Trade Remedies Authority, the UK body that investigates whether new trade remedy measures are needed to counter unfair import practices and unforeseen surges of imports, has proposed that...

24 Aug 2022

The Department for Transport has announced a £12.7m trial to begin later this year, in which GPs in England will be able to prescribe walking or cycling as a way of improving mental and...

23 Aug 2022

Government research has revealed that UK businesses only begin to appreciate the importance of cyber security once the business has sustained a “serious” attack.

18 Aug 2022

Small shops are defined as any shop less than 1,850m² (or 20,000 ft²). There are around 500,000 small shops in England and Wales – accounting for £11.5bn worth of rateable...

18 Aug 2022

Over 100 leading UK retailers have written a joint letter to Police and Crime Commissioners in England and Wales requesting that violence and abuse against retail workers be made a priority,...

17 Aug 2022

Industry magazine BikeBiz has opened nominations for its annual retailer awards in association with ArmaUrto. Categories include IBD of the Year, Omnichannel Retailer of the Year, and Best...

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Independents' Day blog: Prepare your business for a successful summer

Posted on in Cycles News , Creative News

Tayprint is a family run Dundee-based printing service that works with a wide variety of independent businesses from throughout the UK. From large format signage to custom printed garments, we’ve had the unique perspective of both adjusting ourselves, as well as witnessing how a wide variety of independent businesses have handled the changing commercial landscape of the last few years.

With a view on interesting trends that developed such as a shift from formal workwear uniforms to one off custom pieces for the print on demand industry, or the pivot from physical advertising to a larger online presence. However, with things swinging back to normal it’s important not to neglect these traditional staples.

With this summer and for Independents Day, especially after the last few years, it is crucial that businesses can make the most of the increased footfall of physical shoppers. With their experience, Independent's Day want to offer advice on some of the ways you can prepare your business for a successful summer.

 

    1. Firstly, before you commit any time or money to advertising it’s important to make sure your branding is unified, both on and offline. I’m sure you’ll know by now how important having an online presence is. However, it’s crucial that it links back to the rest of your business. Especially if you don’t rely on online sales.

    2. With physical shopping making a comeback it’s important to remember physical advertising. Whether it’s a few posters or a large format banner. Now that footfall is up to the highest level since 2019, and the UK being one of the most successful G7 countries for high street recovery, its important you use every opportunity to get your business seen.

    3. With all these big changes its easy to forget the little things, ways to give your business that extra professional touch. Getting a stack of personalised business cards doesn’t mean you need to be giving them to everyone that passes, but having some on display for anyone interested, or professional events, certainly helps legitimise your independent business. Another small addition is an updated uniform. It doesn’t need to be anything fancy, even just a branded hoodie or polo shirt adds that extra professional touch to an otherwise casual outfit.

    4. Lastly don’t forget about your shop itself! Everyone can use some spring cleaning and what better time than for Independents Day. Freshen up your premises and branding with crisp new interior signage. Whether it’s a PVC banner advertising temporary events and sales, or more robust Foamex boards that are ideal for permanent fixtures such as menus, informative signage, or simply just decorative branding. You’ll definitely catch your customers eye with these new additions. It’s also a great opportunity to show off on social media, and it’ll look great next to your Independents Day posters.

 

Find out how you can support Independent's Day here.

 

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