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15 Oct 2024

The ACT is launching a campaign to ensure fair and accurate reporting of e-bike-related news while promoting the positive aspects of e-bike usage.

11 Oct 2024

ACT parent company Bira has responded to the BRC-KPMG Retail Sales Monitor for September 2024

10 Oct 2024

Cycle to Work scheme provider Gogeta has reported a significant increase in the number of employers signing up to its scheme.

9 Oct 2024

A UK cycling charity focused on recycling unused bikes and providing them to disadvantaged people has set up a fundraiser to help tackle significant increases in its costs.

9 Oct 2024

Long-standing independent bike shop Cyclesense has revealed a complete rebrand as it seeks to reflect its evolution from a local shop to a nationally recognised cycling retailer.

3 Oct 2024

The Federation of Small Businesses has launched a new initiative, which it says aims to transform high streets across the UK, by advancing economic, social, and cultural benefits, while also...

3 Oct 2024

3 in 4 Britons (77%) would ban paper receipts if they knew how many trees were cut down to generate them – and millennials are the most eco-conscious (rising to 87%).

25 Sep 2024

Major media outlets, including the BBC and Sky News, as well as regional and cycling-focused media to the growing  have been giving significant coverage to E-Bike Positive, the largest-ever...

25 Sep 2024

The Association of Cycle Traders (ACT) is excited to announce its new partnership with Renticy, the dynamic platform transforming retail through rental solutions. This collaboration brings a...

24 Sep 2024

The British Independent Retailers Association (Bira) is set to address critical issues facing the UK's high streets at its upcoming Annual Conference, marking the event's return after a six-year...

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Study asks - How Does a Bike Shop Know What to Buy?

Posted on in Business News , Cycles News

A new study conducted by the Department of Industrial Engineering, Capital University of Economics and Business, Beijing, says a bike’s cost and the income of the buyer play the biggest roles in determining what will make money.

What to buy

The study says, “businesses in the bicycle market face the challenge of accurately predicting sales to ensure optimal inventory management, production planning, and customer satisfaction.”

The study looked only at correlation and could only speculate as to cause. Possible economies of scale present in large orders increased profit only slightly. But when people are willing to pay more for a premium product, profit rises. The authors suggest further research into factors they didn’t explore, such as national policy, season, and local terrain.

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