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6 Sep 2023

A new report on the state of the UK cycle industry suggests that bike sales have fallen once again, months after it was reported that they had fallen to a 20-year low in 2022.

6 Sep 2023

Rebecca, staff member with the ACT has released an EP on the music platform Spotify, with popular local band Thee Derelique.

5 Sep 2023

A Government energy efficiency campaign has been launched to help SME businesses across the UK to both better understand and reduce their energy usage - and in turn reduce their energy bills....

4 Sep 2023

New research has named Danish capital Copenhagen as the best city for cyclists in Europe, with one-third (33%) of the city choosing to travel by bike. Copenhagen is also one of the safest cities...

4 Sep 2023

ACT member & Cytech-accredited Highway Cycles, Hertfordshire’s largest independent bike and e-bike specialist, has opened a new shop in Bishop’s Stortford.

24 Aug 2023

Volatility in the cycle insurance market that has resulted in most insurers backing away from the UK cycling industry owing to poor claims performance has led the ACT, through its appointed...

24 Aug 2023

Cytech training provider Spokes People were recently asked by the Afghan National Team if they could suggest any way for them to be supported mechanically at the UCI World Championships in...

22 Aug 2023

Cities across the country are following the lead of the Mayor of London, and ULEZ (Ultra Low Emissions Zone), by implementing their own measures to reduce carbon produced by combustion engines.

22 Aug 2023

Journeys made using Transport for London’s (TfL) cycle hire scheme this year are at their lowest in a decade, with the organisation blaming recent bad weather as a potential cause.

21 Aug 2023

The manager of ACT Gold Member Pedal Revolution in Norwich has demonstrated the strength of the cycling community, after rallying support for a local cyclist who had to sell his four bikes to...

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Local Bike Shop Day unites cycling industry and amplifies reach once again

Posted on in Business News , Cycles News

LocalLBS_Day_Logo_28AUG21_250x114 Bike Shop Day - organised for the industry, by the industry - is the day for bike shops to showcase and promote the passion, knowledge and personalised service they offer to their local communities and, in doing so, driving more footfall through their doors.

 

This year's campaign reached its climax on Saturday 28th August, falling at an ideal time to encourage children to cycle when they return to school and inspiring the nation to continue cycling after the seasonal good weather comes to an end.

More orgs, local bike shops and celebs involved than ever before

Local Bike Shop Day, administered by the Association of Cycle Traders (ACT), was supported by a record number of cycling organisations, including the:

All Party Parliamentary Group for Cycling and Walking (APPGCW), BikeBiz, BikeIsBest, Butterworth Spengler, Cycle To Work Day, Cyclescheme, Cycling UK, Cytech, Department for Transport, Freewheel, Insync, London e-bike festival, Love to Ride, PaceUp Media, Raleigh UK, Sustrans, The Cycle Show, Total MTB, Transport for London, V12 Retail Finance and ZyroFisher.

In the campaign's final two weeks, the hashtags #supportyourlocalbikeshop and #localbikeshopday reached around 250,000 users on Twitter alone and on the platform, all posts mentioning Local Bike Shop Day had over 300,000 impressions/views. On Twitter and Instagram the amount of people following the accounts increased by 40% in the final fortnight of the initiative.

The website's most popular page was the "find a local bike shop" search facility indicating consumers actively looking for their local participating shop.

A number of the campaign's supporters arranged competitions and discounts, which included:

  • A £1,400 RoZone cleaning bundle that was up for grabs to IBDs
  • £50 off Cytech Theory one for the week of Local Bike Shop Day
  • 15% off the Freewheel website for the week of Local Bike Shop Day
  • The opportunity for IBDs to win a £100 voucher to spend on Raleigh goodies
  • Six of the most social media engaged IBDs to win £200 in vouchers to take their staff out courtesy of Cyclescheme
  • Four lucky customers to win a £250 cycling gift card who requested or redeemed a Cyclescheme certificate in a participating shop on Local Bike Shop Day

This year also saw a substantial number of celebrities jumping on board to celebrate Local Bike Shop Day; local bike shops across the nation were praised by the likes of TV personality Gail Porter, Cycling Surgeon Chris Oliver as well as Olympians Katie Archibald, Sharron Davies and Kye White.

 

Gail Porter tweet
Kye White tweet
This year the day was celebrated by 370 bike shops across the UK, an increase of 37% from the previous year with some IBDs offering their customers discounted products, free bike services or guided bike rides.

Cycle King & Hawk Cycles were able to offer everyone a free bike check on Local Bike Shop Day across all their stores. Alongside this, they were offering double points on their Spend & Save loyalty scheme whenever a customer bought in-store that day.

Cycle Solutions Uplands provided complimentary Local Bike Shop Day Goodie Bags containing Muc-Off and CLIF Bar freebies, as well as giving away free GG's gelato to all customers, old and new, who supported them on the day! They also gave customers bonus points and entered them into a prize draw to win a £100 voucher.

 

Cycle Uplands
 

 

 

Inspiral Cycles celebrated the day in Bishop Auckland, County Durham, and worked hard to promote the day on social media in the weeks running up to the big day. Fiona, Gary and the team and said of their involvement:

"We were blown away by some of the comments our customers posted online for Local Bike Shop Day in support of Inspiral Cycles as their LBS. It was a great focus for our social media posts and they were shared widely. Support for #supportyourlocalbikeshop increased our online profile and has led to new customers discovering our shop."

Thanks to the activity of IBDs, cycling organisations and customers Local Bike Shop Day was once again a huge success across the nation.

 

Get ready for Local Bike Shop Day 2022

Local Bike Shop Day is an industry wide initiative managed by the Association of Cycle Traders (ACT). If you would like to get in touch about next year's Local Bike Shop Day please email info@theact.org.uk.

Keep your eyes peeled for the new date for Local Bike Shop Day 2022.

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