This is a trade facing website. Visit the ACT's consumer site thecyclingexperts.co.uk for information and advice on cycling and find your local independent cycle retailer.

Search News

Results: 91-100 of 845


30 Oct 2024

eBay is tightening regulations on e-bike and e-bike battery sales in the UK from 31 October, in a change aimed at prioritising consumer safety.

29 Oct 2024

Eighteen organisations, including Cycling UK, Greenpeace, The Centre for Mental Health, and The Association of Directors of Public Health, have urged the Chancellor to allocate 10% of the...

24 Oct 2024

Peloton Interactive has strategically launched a rental programme, broadening its market appeal. Traditionally, Peloton’s offerings have been positioned as premium, high-investment...

22 Oct 2024

UK cycling manufacturer Whyte Bikes has announced the closure of its three cycling experience hubs following a major shift in the company’s strategy, which includes supporting independent...

15 Oct 2024

The ACT is launching a campaign to ensure fair and accurate reporting of e-bike-related news while promoting the positive aspects of e-bike usage.

11 Oct 2024

ACT parent company Bira has responded to the BRC-KPMG Retail Sales Monitor for September 2024

10 Oct 2024

Cycle to Work scheme provider Gogeta has reported a significant increase in the number of employers signing up to its scheme.

9 Oct 2024

A UK cycling charity focused on recycling unused bikes and providing them to disadvantaged people has set up a fundraiser to help tackle significant increases in its costs.

9 Oct 2024

Long-standing independent bike shop Cyclesense has revealed a complete rebrand as it seeks to reflect its evolution from a local shop to a nationally recognised cycling retailer.

3 Oct 2024

The Federation of Small Businesses has launched a new initiative, which it says aims to transform high streets across the UK, by advancing economic, social, and cultural benefits, while also...

Back to news menu

Woom expands into UK with successful kid's bike range

Posted on in Business News , Cycles News

Austrian kid's bike brand, Woom has entered the UK market. Having had success in 30 other countries and sales of over 1 million units, Woom bikes will be distributed by UK trade partners online and in-stores.

Woom

In early 2023, Hong Kong investor Jebsen Group stepped into the Austrian kids’ bike manufacturer to facilitate expansion in existing and new markets. Having previously focused on German-speaking countries and the US, the UK with its large children’s bike market was a logical move.

Founded in 2013 by Christian Bezdeka and Marcus Ihlenfeld, Woom disrupted the children’s bike market and set a new standard with its innovative design. In just over ten years, the brand has risen from being an insider tip to the market leader domestically, where every second newly purchased children's bike is a Woom bike. The company also has a strong market share in Germany, where one in four newly purchased children's bikes is a Woom bike. Woom bikes are now available in 30 countries worldwide.

“We are incredibly excited to announce our expansion into the UK market. With the UK’s rich cycling culture and heritage, as well as an increasing emphasis on sustainable transportation, we aim to put the fun back into cycling and provide British parents with the reassurance that they can do that safely with woom,” explains Paul Fattinger, CEO of Woom.

“As a brand built on personal experience, we strive to set the new standards for premium children’s bikes in the UK, and we’ll be working with our retail partners to get the word out there.”

woom bikes will be distributed by trade partners online and in-store as well as direct to consumer via woom’s new UK website.

Back to news menu

Useful links

If you have any other queries please contact us.