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7 Nov 2024

Torq Zone Academy proudly celebrates 10 years as the pioneering institution for bicycle technician trainingRead more…

6 Nov 2024

Glasgow is set to receive a substantial boost for cycling infrastructure and community facilities, with over £500,000 of funding to be provided to two major projects.

6 Nov 2024

ACT members won numerous awards and dominated certain category nominations at last week’s BikeBiz Awards 2024 in Birmingham.

1 Nov 2024

Independent retailers across Britain have reacted with dismay to yesterday's Budget, with many warning of store closures, job losses and cancelled expansion plans.

30 Oct 2024

The British Independent Retailers Association (Bira) and the ACT have condemned today's Budget as the most damaging for independent retailers in recent memory, with...

30 Oct 2024

Retailers and hospitality businesses are paying three times their economic share in business rates, according to analysis by the British Retail Consortium (BRC) and UK Hospitality.

30 Oct 2024

eBay is tightening regulations on e-bike and e-bike battery sales in the UK from 31 October, in a change aimed at prioritising consumer safety.

29 Oct 2024

Eighteen organisations, including Cycling UK, Greenpeace, The Centre for Mental Health, and The Association of Directors of Public Health, have urged the Chancellor to allocate 10% of the...

24 Oct 2024

Peloton Interactive has strategically launched a rental programme, broadening its market appeal. Traditionally, Peloton’s offerings have been positioned as premium, high-investment...

22 Oct 2024

UK cycling manufacturer Whyte Bikes has announced the closure of its three cycling experience hubs following a major shift in the company’s strategy, which includes supporting independent...

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gogeta claims new Cycle to Work Scheme offers better deal for bike shops

Posted on in Business News , Cycles News

gogeta says it is set to shake up the Cycle to Work Scheme industry by offering partner bike shops the lowest commission fees in the industry at 4%, with an introductory offer of 3% until 31st December 2023.

gogeta logo

gogeta’s founder Barry Scott is on a mission to make the Cycle to Work Scheme better for all. He wants to get more people on bikes, and to do that he believes changing the way in which the Cycle to Work Scheme is provided needs a radical re-think.

Barry Scott said, “I ran my own bike shop in London for over 10 years and I accepted all the major Cycle to Work vouchers. I was always frustrated by the cost and complexity involved.

Bike shops add most of the value in the supply chain, but they pay the fees to the scheme providers. So the result is that we have a scheme that should be brilliant for bike shops, yet it has become something many retailers find increasingly hard to accept because it can be expensive and unprofitable.”

By giving bike shops a fairer deal gogeta also says it gives employees a better benefit. A lower commission for bike shops means they can afford to offer scheme users the same price as for a cash sale. Currently retailers often have to add a surcharge on discounted bikes to compensate for the high voucher fees, and customers often feel the retailer is being unfair.

gogeta will be increasing the scheme savings for employees, and reducing the friction associated with the surcharges which are now commonplace for traditional Cycle to Work providers.

Another key feature of gogeta is its unique integrated marketplace, which combines real time stock feeds from partner bike shops with Cycle to Work Scheme savings and a full application journey. This enables gogeta to be faster and easier to use.

Employees can browse the gogeta marketplace, find the bike of their choice in stock with relevant offers from partner bike shops, with their actual Cycle to Work costs and savings included. The employee can then apply for their voucher and the bike shop is notified they have a customer.

Bike retailers who wish to find out more and sign-up should visit gogeta here.

 

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