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1 Nov 2024

Independent retailers across Britain have reacted with dismay to yesterday's Budget, with many warning of store closures, job losses and cancelled expansion plans.

30 Oct 2024

The British Independent Retailers Association (Bira) and the ACT have condemned today's Budget as the most damaging for independent retailers in recent memory, with...

30 Oct 2024

Retailers and hospitality businesses are paying three times their economic share in business rates, according to analysis by the British Retail Consortium (BRC) and UK Hospitality.

30 Oct 2024

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30 Oct 2024

ACT parent company Bira is working with UK Finance and other organisations who form the UK’s wholesale cash industry to gain vital information to ensure businesses get the best possible...

29 Oct 2024

Eighteen organisations, including Cycling UK, Greenpeace, The Centre for Mental Health, and The Association of Directors of Public Health, have urged the Chancellor to allocate 10% of the...

25 Oct 2024

ACT members were in attendance at the hugely successful Bira Conference in London last week, featuring an inspiring line-up of speakers providing valuable insights from independent retail...

24 Oct 2024

Peloton Interactive has strategically launched a rental programme, broadening its market appeal. Traditionally, Peloton’s offerings have been positioned as premium, high-investment...

22 Oct 2024

UK cycling manufacturer Whyte Bikes has announced the closure of its three cycling experience hubs following a major shift in the company’s strategy, which includes supporting independent...

15 Oct 2024

The ACT is launching a campaign to ensure fair and accurate reporting of e-bike-related news while promoting the positive aspects of e-bike usage.

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Norfolk ACT member selling record numbers of e-bikes, bucking the UK trend away from electric models.

Posted on in Business News , Cycles News

ACT member and Cytech-accredited Pauls Cycles in Dereham, Norfolk has said its electric bike sales have increased by a quarter since October, despite predictions they would drop off over the winter months.

Paul's Cycling

The shop said online interest in electric mountain bikes had also skyrocketed, with 74% more people visiting that section of its website, plus a 13% rise in page views for regular electric bikes.

This recent success is the opposite of what’s being seen in the rest of the country.

UK e-bike sales fell by 12% in the past year, with general bicycle sales dropping to a 20-year low, according to the Bicycle Association.

But managing director at Pauls Cycles, Tom Thornley, said he believes this could be about to change, with electric models starting to become more affordable.

“We are careful to curate the best value deals for our customers, hand-picking quality brands and models that we can offer at competitive prices.

“Historically mountain biking has a higher popularity over other disciplines making the increase in electric mountain biking over other e-categories a natural one.

“Anecdotally, we’ve seen a decrease in road cycling in recent years which may have seen riders transition to off-road over tarmac.

“As per recent studies we’ve conducted, this has been relative to riders feeling increasingly unsafe riding on Britain's roads.”

Building on this success, Pauls Cycles said it was already making moves, with new brands identified for their range in 2024.

Mr Thornley added: “Our interest is in offering well-considered selections from leading cycling brands with a great range of new electric options that will be sure to bolster our offering.”

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