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13 Nov 2024

Award-winning cycling charity, Life Cycle, is excited to announce its new partnership with Cytech, the internationally recognised training and accreditation scheme for bicycle technicians.

8 Nov 2024

Challenging market conditions due to poor weather and broader economic pressures continue to challenge Halfords, despite positive customer response to its new premium range of bicycles.

7 Nov 2024

Accell Group, owner of Raleigh, Lapierre, Babboe, and other bike brands, has announced that its parts and accessories inventory levels are back to normal, with bike inventory expected to follow...

7 Nov 2024

Torq Zone Academy proudly celebrates 10 years as the pioneering institution for bicycle technician trainingRead more…

6 Nov 2024

Glasgow is set to receive a substantial boost for cycling infrastructure and community facilities, with over £500,000 of funding to be provided to two major projects.

6 Nov 2024

ACT members won numerous awards and dominated certain category nominations at last week’s BikeBiz Awards 2024 in Birmingham.

1 Nov 2024

Independent retailers across Britain have reacted with dismay to yesterday's Budget, with many warning of store closures, job losses and cancelled expansion plans.

30 Oct 2024

The British Independent Retailers Association (Bira) and the ACT have condemned today's Budget as the most damaging for independent retailers in recent memory, with...

30 Oct 2024

Retailers and hospitality businesses are paying three times their economic share in business rates, according to analysis by the British Retail Consortium (BRC) and UK Hospitality.

30 Oct 2024

eBay is tightening regulations on e-bike and e-bike battery sales in the UK from 31 October, in a change aimed at prioritising consumer safety.

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Norfolk ACT member selling record numbers of e-bikes, bucking the UK trend away from electric models.

Posted on in Business News , Cycles News

ACT member and Cytech-accredited Pauls Cycles in Dereham, Norfolk has said its electric bike sales have increased by a quarter since October, despite predictions they would drop off over the winter months.

Paul's Cycling

The shop said online interest in electric mountain bikes had also skyrocketed, with 74% more people visiting that section of its website, plus a 13% rise in page views for regular electric bikes.

This recent success is the opposite of what’s being seen in the rest of the country.

UK e-bike sales fell by 12% in the past year, with general bicycle sales dropping to a 20-year low, according to the Bicycle Association.

But managing director at Pauls Cycles, Tom Thornley, said he believes this could be about to change, with electric models starting to become more affordable.

“We are careful to curate the best value deals for our customers, hand-picking quality brands and models that we can offer at competitive prices.

“Historically mountain biking has a higher popularity over other disciplines making the increase in electric mountain biking over other e-categories a natural one.

“Anecdotally, we’ve seen a decrease in road cycling in recent years which may have seen riders transition to off-road over tarmac.

“As per recent studies we’ve conducted, this has been relative to riders feeling increasingly unsafe riding on Britain's roads.”

Building on this success, Pauls Cycles said it was already making moves, with new brands identified for their range in 2024.

Mr Thornley added: “Our interest is in offering well-considered selections from leading cycling brands with a great range of new electric options that will be sure to bolster our offering.”

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