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1 Jul 2024

Consumer confidence is up in the UK for the third month in a row, according to GfK’s long-running Consumer Confidence Index.

24 Jun 2024

A cycle shop owner has criticised the police’s “abject apathy” towards bike theft after thieves attempted to break into his store for the second time in a year, on the same...

19 Jun 2024

Cytech-partner Activate Cycle Academy, which has specialist cycle maintenance training centres in Oxford, Guildford, Stafford and Darlington, will be exhibiting at this weekend’s York...

19 Jun 2024

Last week was manifesto week and Bira, the parent company of the ACT produced a simple table comparing manifestos for Labour, Conservatives, Liberal Democrats, Green Party and Reform UK, and...

19 Jun 2024

Better Bike Social, a festival of cycling that will include a range of talks, workshops, and weekend rides, is coming to Brighton next month.

17 Jun 2024

Cycling enthusiasts in Shrewsbury and Warrington being treated to new cycle shops.

17 Jun 2024

Sustrans has released a manifesto in the lead-up to the General Election that lays out steps the future government needs to make to remove barriers to cycling and other forms of active travel.

17 Jun 2024

Independent family-owned cycle shop Arragon’s Cycles has teamed up with train operator Avanti West Coast  to make Penrith station a designated pick-up point for bike hire –...

17 Jun 2024

Swansea-based ACT member Uprise Bikes has opened its first brick and mortar showroom as it enters a new phase of growth and expands its presence in the growing e-bike market. 

12 Jun 2024

A £1 billion damages claim has been filed against Amazon on behalf of retailers selling on Amazon’s UK marketplace for illegally misusing their data and manipulating the Amazon Buy...

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How Independent Retailers Can Stand Out in A Crowded Market

Posted on in Business News , Cycles News

An interesting article has appeared in Forbes reflecting many of the issues that ACT members will be experiencing – the challenges and opportunities that are currently facing independent retailers.

Store owner

The article says that, with the rise of e-commerce giants and global chains, it's more important than ever for small businesses to carve out a distinct brand identity that resonates with their target audience.

The piece argues that the cornerstone of a unique brand identity is understanding what sets your business apart and that this should include some aspect of community-building to encourage business from your local area.

It also sets out how, in today’s digital age, having a strong online presence is non-negotiable, even for brick-and-mortar retailers. However, while online presence is crucial, it argues that it is also important not to neglect the physical store experience, providing immersive and memorable in-store experiences that big chains often cannot replicate.

The third element the article addresses is the importance of delivering outstanding customer service, and leveraging agility as one of the key advantages of being an independent retailer.

You can read the whole Forbes piece here.

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