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12 May 2022

Local Bike Shop Day 2022 was a great success across the UK, with online platforms thriving as well as a surge in the physical footfall seen in-stores!

12 May 2022

We Can, You Can is a celebration of the many faces of cycling. The way we move is changing. And the people leading the change are like me and you. We can, you can.

1 Feb 2022

A key objective for this year involves targeting people that are new to the industry and encouraging them to visit their friendly local bike shop

27 Oct 2021

The Budget and SR21 promised much for both the cycling industry and for retailers, but will it be enough to help recover the damage done from the pandemic and help sustain the cycling...

18 Oct 2021

#BikeIsBest,the cycle industry campaign supported by leading brands, retailers, organisations and cycling advocacy groups, has launched its latest campaign: When more people cycle,...

13 Sep 2021

Local Bike Shop Day 2021, administered by the Association of Cycle Traders (ACT), was supported by a record number of cycling organisations and bike shops

24 Aug 2021

As your trade association we're here to update you on the latest industry initiatives and key services available to help propel your business forward. Part 4 of the ACT Summer Series looks...

6 Jul 2021

We'd love to see your support for the #BikeIsBest campaign! Send in your shop photos featuring the #BikeIsBest window sticker and/or poster to be posted on the ACT social media channels.

28 May 2021

The Cycling Marketing Board has united with the ACT and other leading cycle organisations into one powerful voice, with a single mission - to get more people riding bikes, more often.

4 Mar 2021

The ACT are proud to once again be supporting the #BikeIsBest campaign, although this time round bringing more to the table as a key partner.

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Latest #BikeIsBest campaign launched: When more people cycle, everyone wins

Posted on in Business News , Cycles News , Outdoor News, Political News

#Bike Is BestBikeIsBest, the cycle industry campaign supported by leading brands, retailers, organisations and cycling advocacy groups, has launched its latest campaign: When more people cycle, everyone wins.

The concept behind the film is: Everyone hates traffic, right? Well, it's not going anywhere, unless we do something about it. You see, when we make space for cycling, people switch - which is good news for them because it's great fun. But it's also good news, even if you're driving.

Watch the video now:

 

 

Join the #BikeIsBest movement - it's free and easy!

Hundreds of thousands of people already enjoy riding their bikes, we are inviting you to join them. Make a pledge to give cycling a go, or offer your support to others, so more people can discover why #BikeIsBest.

You can also show your support by paying a visit to your local bike shop that has registered to support the #BikeIsBest campaign.

Find your nearest #BikeIsBest supporting bike shop now

 

 

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