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27 Oct 2021

The Budget and SR21 promised much for both the cycling industry and for retailers, but will it be enough to help recover the damage done from the pandemic and help sustain the cycling...

18 Oct 2021

#BikeIsBest,the cycle industry campaign supported by leading brands, retailers, organisations and cycling advocacy groups, has launched its latest campaign: When more people cycle,...

13 Sep 2021

Local Bike Shop Day 2021, administered by the Association of Cycle Traders (ACT), was supported by a record number of cycling organisations and bike shops

24 Aug 2021

As your trade association we're here to update you on the latest industry initiatives and key services available to help propel your business forward. Part 4 of the ACT Summer Series looks...

6 Jul 2021

We'd love to see your support for the #BikeIsBest campaign! Send in your shop photos featuring the #BikeIsBest window sticker and/or poster to be posted on the ACT social media channels.

28 May 2021

The Cycling Marketing Board has united with the ACT and other leading cycle organisations into one powerful voice, with a single mission - to get more people riding bikes, more often.

4 Mar 2021

The ACT are proud to once again be supporting the #BikeIsBest campaign, although this time round bringing more to the table as a key partner.

28 Jan 2021

The ACT is once again collaborating with leading cycling brands, retailers and organisations to support the new Cycling Marketing Board

6 Oct 2020

Watch the latest #BikeIsBest film to see the headline figures on the campaign's reach and success.

2 Sep 2020

The BikeIsBest industry campaign has now penned an open letter to the Prime Minister, urging for a follow through on political will that promises to deliver better conditions for...

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ACT is key partner in #BikeIsBest campaign to promote cycling development

Posted on in Business News , Cycles News

The ACT are proud to once again be supporting the #BikeIsBest campaign, although this time round bringing more to the table as a key partner.

The Bike is Best campaign was initially started back in May 2020, with the aim to unite leading cycling brands, retailers and organisations in joint campaign to show the UK public that #BikeIsBest and inspire a new demographic to take up cycling.

The campaign's hero film amassed over 3.1 million views on YouTube, with an advertising campaign securing over 18 million impressions and 32 million impacts across TV and billboards.

The award-winning successful industry-backed #BikeIsBest campaign is now back for 2021.

Fusion Media, who coordinated the #BikeIsBest campaign, have now formed the Cycling Marketing Board, a marketing communications agency specializing in cycling, and is paid for by bicycle brands, retailers and organizations to "entice new consumers to cycling, and diversify cycling's image with governments and in the media."

The move to form the Cycling Marketing Board comes after Bike is Best's research showed the huge potential in engaging new audiences, many introduced to cycling through the COVID-19 pandemic. Data showed that new cyclists were 59% male and 41% female, with women having been twice as likely to get on a bike during the pandemic. New cyclists were twice as likely to be from a BAME group. Furthermore, 29% of new cyclists expect to buy an e-bike in the future.

#BikeIsBest_BillBoard Live_2As the UK's largest cycle trade organisation the ACT have volunteered to support the campaign as much as possible. The membership organisation represents the interests of over 4,000 businesses involved in the cycle industry through promotion, business support and skills development. This provides a unique role in informing the trade of key movements that can benefit the industry as a whole.

The ACT's primary partnership role in the campaign will be to ensure that we not only see the UK public benefit from all of the campaign's hard work, but that these advantages are in-turn passed along to the IBD.

The campaign has already welcomed further support from even more industry partners, as well as third parties who are supporting the aims through promotion and advertising space. The ACT believes that this year's coordination and marketing efforts mean that the campaign will be more impactful than ever.

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