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12 May 2022

Local Bike Shop Day 2022 was a great success across the UK, with online platforms thriving as well as a surge in the physical footfall seen in-stores!

12 May 2022

We Can, You Can is a celebration of the many faces of cycling. The way we move is changing. And the people leading the change are like me and you. We can, you can.

1 Feb 2022

A key objective for this year involves targeting people that are new to the industry and encouraging them to visit their friendly local bike shop

27 Oct 2021

The Budget and SR21 promised much for both the cycling industry and for retailers, but will it be enough to help recover the damage done from the pandemic and help sustain the cycling...

18 Oct 2021

#BikeIsBest,the cycle industry campaign supported by leading brands, retailers, organisations and cycling advocacy groups, has launched its latest campaign: When more people cycle,...

13 Sep 2021

Local Bike Shop Day 2021, administered by the Association of Cycle Traders (ACT), was supported by a record number of cycling organisations and bike shops

24 Aug 2021

As your trade association we're here to update you on the latest industry initiatives and key services available to help propel your business forward. Part 4 of the ACT Summer Series looks...

6 Jul 2021

We'd love to see your support for the #BikeIsBest campaign! Send in your shop photos featuring the #BikeIsBest window sticker and/or poster to be posted on the ACT social media channels.

28 May 2021

The Cycling Marketing Board has united with the ACT and other leading cycle organisations into one powerful voice, with a single mission - to get more people riding bikes, more often.

4 Mar 2021

The ACT are proud to once again be supporting the #BikeIsBest campaign, although this time round bringing more to the table as a key partner.

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BikeIsBest letter urges PM to provide better conditions for sustainable transport

Posted on in Business News , Cycles News

The #BikeIsBest campaign was first launched on the 11th June when the ACT and 50 other industry organisations join forces to launch "the most extensive coordinated promotional campaign for cycling since the 1970s".

The campaign has so far had great success in engaging potential cyclists digitally as well as through placing billboards in key cities. The #BikeIsBest video has so far had 8.5 million unique viewers across all channels.

The campaign also recently called on the public to sign a petition to support infrastructure that will help everyone cycle and walk more.

The BikeIsBest industry campaign has now penned an open letter to the Prime Minister, urging for a follow through on political will that promises to deliver better conditions for sustainable transport forms. The letter is co-signed by Cycling UK and London Cycling Campaign.

The open letter reads:

Safeguarding the golden age of cycling

Thank you for the ambition you have shown to start what we hope will be a significant shift to enable cycling and walking in this country.

We, the undersigned, represent #BikeIsBest, a campaign that has united over 50 leading cycle brands organisations into one powerful voice with a single mission - to get more people cycling more often. We
warmly welcome your ambition for a "Golden age of cycling', and the leadership shown in your Gear
Change vision statement for achieving this, along with new Cycling Infrastructure Design guidance and
proposals to revise the Highway Code.

We particularly welcome your acknowledgement in your Foreword to the ‘Gear Change' vision document that "People want the radical change we are committing to in this strategy, and we politicians shouldn't be afraid to give it to them. An independent survey commissioned by #BikeIsBest and conducted by YouGov strongly supports this statement, It showed that there are 6.5 people in support of measures in their local area to encourage cycling and walking for every 1 person against.

Yet despite this, there are worrying signs that access to the kind of high quality cycling infrastructure that will enable mode shift could come down to a postcode lottery. Even where local authorities have received all the funding they asked for, delivery of schemes by some councils have been shelved because of local pressure from a vocal minority. This is a worrying trend that transcends geography or party politics.

This vocal minority is thwarting progress and we believe it is essential to bring data and reason to local
debate and to provide a platform to create the political will for local changes. In your work as Mayor of
London, your political will and work for cycling has left a positive legacy. We now need your direct
encouragement for local political leaders to have the same confidence to deliver in their communities.
Alongside our evidence of public support for cycling and walking investment, the #BikeIsBest campaign also launched a petition for the public to show they "support infrastructure that will help everyone cycle and walk more." To date, this petition has been signed by over 21,000 individuals in the UK.

It is clear that there is widespread support for cycling but still progress is slow and in some cases has
stopped before it has even started. The huge unmet demand from people who want to cycle but dont feel safe enough to do so needs to be urgently addressed.

After decades of cycling being under-prioritised and under-resourced, it is not surprising that some local
authorities lack the expertise and resource to successfully communicate and deliver the kind of changes
needed on our streets. This has in some cases led to poor quality community engagement, providing a
platform for misinformation which jeopardises positive measures for active travel. This has been especially prevalent in the case of Low Traffic Neighbourhoods. The lack of strength in depth in this area has also led to some schemes not being fit for their intended purpose, unlikely to help drive the level of mode shift required to meet your stated ambition or the government's own cycling targets.
To achieve success in planning for active travel, we believe that local authorities need to have access to
experts to help design future proof schemes and pool knowledge to help better engage with the community.

Put simply, councils need to be better equipped to deal with bikelash and shaping the national narrative has a significant part to play here. We also need a national narrative that supports the urgency of a green recovery; this is something that is in your gift as a Prime Minister supportive of cycling.
It is therefore vital that Active Travel England is set up as soon as possible. We note that the DfT has quickly launched a new Acceleration Unit to speed up the delivery of transport projects and programmes. We hope that Active Travel England, who will oversee cycling and walking, can be set up with similar vigour.

Active Travel England has an important role to play and the support is needed right now. Local Cycling and Walking Infrastructure Plans (LCWIPs) have been a step-change in how local authorities can develop
ambitious cycling and walking networks. However, further support is needed to help deliver on these plans and strengthen them where required, increasing knowledge, skills and political support. As well as upholding the new Cycling Infrastructure Design guidance, there is an urgent need to build local authorities' capacity to implement that guidance, in order that your existing funding allocations for cycling and walking are spent, and spent well.

Ahead of Active Travel England's formation, a centralised professional training scheme for active travel
could be offered and promoted by the DfT, aimed at both officers and local Councillors. We also believe that local authorities need to be reminded that they have been mandated by the government, through statutory guidance, to enable cycling and walking. Some local authorities have remarked on record that they believe the guidance does not apply to them.

We ask you for a clear timeline on the creation of Active Travel England and support for a government-led campaign detailing the vast health, social and economic benefits of supporting active travel. Where planning can often be riddled with jargon, its essential the nation understands the clear benefits and that measures to enable cycling and walking are understood as imperative and non-negotiable for a green recovery. This has to be a clear national effort for a healthy and prosperous future of this country.

Yours sincerely,

Adam Tranter
Founder, #BikeIsBest

Roger Geffen
Policy Director, Cycling UK

Dr Ashok Sinha
Chief Executive, London Cycling Campaign


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