This is a trade facing website. Visit the ACTís consumer site thecyclingexperts.co.uk for information and advice on cycling and find your local independent cycle retailer.
The Association of Cycle Traders
This is a trade facing website.
Visit the ACTís consumer site at thecyclingexperts.co.uk.

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Results: 1-10 of 1981


25 Sep 2020

It is now compulsory for all retail workers in England to wear face masks from today, the ACT has created a Face Covering Poster for shops to display outside to inform customers and staff of the...

24 Sep 2020

4 out of 5 consumers use Google search engines to find information like store address, hours, and directions. But will they find yours?

24 Sep 2020

The NHS Covid-19 contact tracing app is due to be launched on 24 September in England and Wales. To use the contact tracing app businesses will need to download and display QR codes.

23 Sep 2020

In the latest demonstration of their insight tool Maybe* are showing businesses how to replicate Gymshark's successful tactics to improve results and increase ROI.

20 Sep 2020

The ACT's new infographic that helps you to know what to look out for when choosing the right finance provider

16 Sep 2020

Maybe*'s latest video on helping Local Authorities and Bids to upskill their businesses in social media so that they have the tools they need to engage online and drive sales in the lead up...

15 Sep 2020

Local Bike Shop Day's postponed date of 5th September was the perfect time to celebrate the recent upturn in cycling and draw attention to allthat local bike shops have done for us...

15 Sep 2020

Read which lucky bike shops and customers were chosen to receive Local Bike Shop Day prizes

14 Sep 2020

The Government has launched a consultation on changes to benefit active travel by introducing the notion of a hierarchy of road users into the Highway Code. This webinar brings together the...

10 Sep 2020

A ‘bounce-back' plan of trade measures for the consumer and retail industry has been announced to help support businesses impacted by Coronavirus.

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Sports Direct calls for investigation of Nike-Adidas market dominance

Posted on in Business News ,Brands & Products News , Cycles News

Nike recently issued a statement announcing that they will be ceasing supplying independent retailers with Nike branded products within two years. Nike have said that this is due to the retailer sales methods no longer aligning with the US company's own strategy as it shifts its focus online.

A Nike spokesman said: "Nike continually evaluates the marketplace and competitive landscape to understand how we can best serve consumers. As part of this, from time to time we do make adjustments to our sales channels, in order to optimise distribution." 

Sports Direct, majority-owned and run by Mike Ashley, has voiced concerns about the dominance of Adidas and Nike and the high level of supplier power that they have in the sportswear industry. The company is suggesting a Europe-wide investigation into the sportswear industry and what can be done about the Nike- Adidas "extremely strong bargaining position".

There are also concerns that Adidas will follow suit; a source told the Sunday Times: "All those companies that built a business on the back of Nike and Adidas are toast - there's no way they can replace that [business]."

Driving footfall back to the high street

Concerns that major cycling brands may also begin following the Nike distribution decisions have already been voiced. Most brands already have efficient consumer-facing websites that are popular. A 2018 article evaluating the competitiveness of online and physical retailers stated that "The prices that consumer-direct brands are able to achieve are so drastic, it's throwing off the scale by which we evaluate bikes." A solution often preached to shops battling online prices is to become "more service-oriented", although this can fail to bring in the levels of revenue as selling products does.

The solution offered through the recent ACT and NearSt partnership allows LBDs to become more easily accessible by automatically connecting the products currently hidden within stores to the millions of local shoppers searching for them, in real-time, through a simple integration with the Point of Sale system. 

The aim of NearSt is to enables customers to quickly and easily find what they are looking for in-store, supporting local businesses and stemming the flow of business to the online retail giants.

For more information about NearSt and how it can help you boost footfall within your shop visit the ActSmart website.

 

 

 

 

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