This is a trade facing website. Visit the ACT's consumer site thecyclingexperts.co.uk for information and advice on cycling and find your local independent cycle retailer.

Search News

Results: 1-10 of 947


20 May 2024

Cycling UK has launched the Inclusive Cycling Experience, a new programme funded by the Motability Foundation, to support disabled communities in Greater Manchester and Inverness to start...

20 May 2024

ACT member Mapes of Millport, a bike shop on Cumbrae, an island in the lower Firth of Clyde in western Scotland, is riding high after being selected as the best cycle hire shop in...

20 May 2024

People who cycle to work are less likely to be prescribed drugs to treat anxiety or depression than those who commute using different modes of transport, new research shows.

20 May 2024

The cycling industry may have experienced one of its most turbulent periods in recent history, but it still represents a great opportunity for investment, according to a report...

20 May 2024

The Sustrans Walking and Cycling Index, the biggest UK survey of walking, wheeling and cycling, found only 40% of residents on low incomes had access to a cycle. This compared to 59% in...

9 May 2024

John Lewis, the UK’s largest department store, will stock the UK’s leading e-bike brand, VOLT from today. The retailer will have four models from VOLT’s award-winning range of...

8 May 2024

Hundreds of independent bike shops around the country got involved with this year’s Local Bike Shop Day, according to organisers, the Association of Cycle Traders

8 May 2024

UK consumer confidence improved by two points in April, new data has shown, as optimism about personal finances for the coming year remained stable.

8 May 2024

More than 400 children and adults have cycled through Brighton and Hove to ask for the streets to be made safe for cycling with a network of separated cycle lanes.

7 May 2024

The Institute for Public Policy Research (IPPR) has criticised the UK government for a “shocking lack of progress in making streets more attractive for walking, wheeling and...

Back to news menu

Sports Direct calls for investigation of Nike-Adidas market dominance

Posted on in Business News ,Brands & Products News , Cycles News

Nike recently issued a statement announcing that they will be ceasing supplying independent retailers with Nike branded products within two years. Nike have said that this is due to the retailer sales methods no longer aligning with the US company's own strategy as it shifts its focus online.

A Nike spokesman said: "Nike continually evaluates the marketplace and competitive landscape to understand how we can best serve consumers. As part of this, from time to time we do make adjustments to our sales channels, in order to optimise distribution." 

Sports Direct, majority-owned and run by Mike Ashley, has voiced concerns about the dominance of Adidas and Nike and the high level of supplier power that they have in the sportswear industry. The company is suggesting a Europe-wide investigation into the sportswear industry and what can be done about the Nike- Adidas "extremely strong bargaining position".

There are also concerns that Adidas will follow suit; a source told the Sunday Times: "All those companies that built a business on the back of Nike and Adidas are toast - there's no way they can replace that [business]."

Driving footfall back to the high street

Concerns that major cycling brands may also begin following the Nike distribution decisions have already been voiced. Most brands already have efficient consumer-facing websites that are popular. A 2018 article evaluating the competitiveness of online and physical retailers stated that "The prices that consumer-direct brands are able to achieve are so drastic, it's throwing off the scale by which we evaluate bikes." A solution often preached to shops battling online prices is to become "more service-oriented", although this can fail to bring in the levels of revenue as selling products does.

The solution offered through the recent ACT and NearSt partnership allows LBDs to become more easily accessible by automatically connecting the products currently hidden within stores to the millions of local shoppers searching for them, in real-time, through a simple integration with the Point of Sale system. 

The aim of NearSt is to enables customers to quickly and easily find what they are looking for in-store, supporting local businesses and stemming the flow of business to the online retail giants.

For more information about NearSt and how it can help you boost footfall within your shop visit the ActSmart website.

 

 

 

 

Back to news menu

Useful links

If you have any other queries please contact us.