This is a trade facing website. Visit the ACTís consumer site thecyclingexperts.co.uk for information and advice on cycling and find your local independent cycle retailer.
The Association of Cycle Traders
This is a trade facing website.
Visit the ACTís consumer site at thecyclingexperts.co.uk.

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Results: 1-10 of 1762


19 Aug 2019

Cytech will be demonstrating key practises in bike maintenance at The Cycle Show 2019 that will be useful for both the trade and public.

16 Aug 2019

New for 2019, the Cycle Show are running a trade facing conference, "Show me the money: How to prosper in challenging times"

14 Aug 2019

With less than three weeks to go until Cycle September, Love to Ride have announced a few things to get you motivated!  

12 Aug 2019

The ACT has been shortlisted as a finalists for the Cycle Advocacy Award!

12 Aug 2019

The free cycling Marketplace which has been built for the local bike shop community and public alike.

9 Aug 2019

Small businesses are encouraged to think big for Small Business Saturday!

8 Aug 2019

After 15 years at the helm of Cytech at ATG Training, Julian Thrasher (aka Jules), is moving on to a new role at Madison.

8 Aug 2019

Cycle to Work Day is back for it's seventh year

7 Aug 2019

All councils within England were requested to provide details of how many businesses had been taken to court for non-payment of their business rates during the 2018/19 financial year....

6 Aug 2019

Love to Ride are back with Cycle September as an initiative to encourage
thousands of individuals and businesses around the globe to enjoy all
the benefits of bike riding. The aim...

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Mobile ecommerce conversions are low, but why?

Posted on in Business News , Cycles News

ecommerce sales onlineInternet Retailing explores why 54% of ecommerce sales are attributed to mobile, yet the conversion rates are at a low 2%.

According to research conducted by Contentsquare, there is a lack of optimisation when it comes to mobile ecommerce.

Although more and more consumers are turning to mobile as their preferred channel for online shopping, the poor user experience and lack of optimised sites is hindering mobile purchases.

Contentsquare looks to analyse user behaviour on mobile and desktops.

  • Desktop non-buyers spend an average of six minutes viewing an average of six pages
  • Mobile non-buyers spend an average of three minutes viewing five pages
  • Desktop buyers spend an average of 24 minutes viewing an average of 28 pages
  • Mobile buyers spend an average of 21 minutes viewing 26 pages
  • Users who start their journey on a product page spend less time on a site than user entering from a non-product page

Although, user behaviour is similar, mobile non-buyers abandon their journey much quicker on a mobile than on desktop.

Mobile users who reach the final stages of a purchase have a conversion rate of 16.8% which is almost half the conversion rate (32.2%) of those on desktop.

Interestingly, data also shows that mobile users reaching the checkout page and not committing spend more time interacting on the page than mobile buyers (33%).

Contentsquare ends the report advising brands to encourage browsing behaviour, keeping the user on-site to gain big benefits in terms of both brand and product awareness and reach a conversion at a later date.

This insight is reflective of how indie retailers see purchases, sometimes the purchase is not immediate but rather drawn out. It is more important to raise brand and product awareness and build rapport with customers than the immediate sell.

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