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15 Jan 2024

An interesting article has appeared in Forbes reflecting many of the issues that ACT members will be experiencing – the challenges and opportunities that are currently...

15 Jan 2024

The Guardian has reported that ministers decided to prioritise driving over active travel because of worries about “15-minute cities”.

15 Jan 2024

Go Outdoors, which operates 75 stores across the UK, has announced an apprenticeship scheme involving Cytech training with the aim of addressing what it terms a nationwide shortage of...

3 Jan 2024

gogeta, the new tax-free cycling platform that offers a better deal for retailers and bigger savings for customers, has published further details of its new Flexi Voucher, an industry first...

3 Jan 2024

Bike for Good, the Glasgow-based cycling charity and social enterprise, which delivers Cytech training in Scotland, has announced a Young Bike Mechanic Programme designed to create opportunities...

3 Jan 2024

With the UK economy set to tread water in 2024, the KPMG/RetailNext Retail Think Tank (RTT), an independent board of retail experts, expects this will impact growth within the retail sector.

3 Jan 2024

For our latest retailer spotlight, we spoke with Steven Grimwood from the brilliant Elmy Cycles in Ipswich, who has been working in the cycle trade since he was 14 years old

3 Jan 2024

Bike theft in the UK has effectively been 'decriminalised' as more than 365,000 cases went unsolved in the last five years, the Liberal Democrats have claimed.

3 Jan 2024

A new year means new challenges – but also new opportunities for cycle traders too and planning now so you can gain a competitive advantage and thrive in the warmer months will be key to...

2 Jan 2024

Hudjo is the first online marketplace that lets cyclists park with locals, which relieves the anxiety of parking your bike. 

How Independent Retailers Can Stand Out in A Crowded Market

Posted on in Business News , Cycles News

An interesting article has appeared in Forbes reflecting many of the issues that ACT members will be experiencing – the challenges and opportunities that are currently facing independent retailers.

Store owner

The article says that, with the rise of e-commerce giants and global chains, it's more important than ever for small businesses to carve out a distinct brand identity that resonates with their target audience.

The piece argues that the cornerstone of a unique brand identity is understanding what sets your business apart and that this should include some aspect of community-building to encourage business from your local area.

It also sets out how, in today’s digital age, having a strong online presence is non-negotiable, even for brick-and-mortar retailers. However, while online presence is crucial, it argues that it is also important not to neglect the physical store experience, providing immersive and memorable in-store experiences that big chains often cannot replicate.

The third element the article addresses is the importance of delivering outstanding customer service, and leveraging agility as one of the key advantages of being an independent retailer.

You can read the whole Forbes piece here.

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