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6 Oct 2023

gogeta, the new tax-free cycling platform that offers a much fairer deal for independent bike retailers, has had more than 150 retailers sign up since its launch. gogeta, which is the only cycle...

4 Oct 2023

Shop owners have called on the Home Secretary to specifically outlaw attacks on retail workers.

4 Oct 2023

From the start of October, bans and restrictions on single-use plastic cutlery, polystyrene cups and food containers, single-use balloon sticks and certain types of polystyrene cups and...

2 Oct 2023

A new survey conducted to coincide with Cycle to School Week has revealed that more than a third of children are put off riding a bike because the roads are too busy. 28% said that...

2 Oct 2023

Simon Storey, of The Bicycle Bus has been presented with the Green Award at the BBC Coventry & Warwickshire Make a Difference Awards.

2 Oct 2023

A new report has indicated a total year on year fall of 8% in the UK bicycle market, with both mechanical and electric bikes affected. Sales of the latter were especially impacted and lagging...

20 Sep 2023

ACT members will benefit from a long term discounted commission of just 3%

18 Sep 2023

New statistics showing a 5% fall in cycling from last year should be a “wake-up call for the government” and are due to the Government's "flawed" decision to slash the...

18 Sep 2023

The government’s Active Lives Survey has revealed that, in 2022, Cambridge (50%), Oxford (35%), Isles of Scilly (30%), Hackney (28%), and Southwark (25%) were the five local authorities in...

18 Sep 2023

ACT member Balfe’s Bikes has begun its plan to introduce Cytech apprentices to its stores and upskill existing staff through the Cytech training programme.

gogeta claims new Cycle to Work Scheme offers better deal for bike shops

Posted on in Business News , Cycles News

gogeta, the new tax-free cycling platform that offers a much fairer deal for independent bike retailers, has had more than 150 retailers sign up since its launch. gogeta, which is the only cycle to work scheme endorsed by the Association of Cycle Traders, has the lowest commission on the market – offering a long-term discounted commission of just 3% to ACT members.

gogeta

gogeta changes everything about how cycle to work is delivered. As well as ultra-low commissions to bike retailers, the gogeta platform is an online marketplace where employees can browse live stock and see tax free cycling savings in real time, providing another ‘shop window’ for signed up retailers. On the gogeta platform employees can apply and buy all in one go, reducing the admin burden for retailers and employers too.

Retailers that have signed up to gogeta since it launched include Sigma Sport, Balfe’s Bikes, Swinnerton Cycles, Primera Cycles and The Electric Bike Shop.

Sean Byrne, Operations Director at The Electric Bike Shop said: “2023 has been a very tough year with a glut of stock and heavy discounting. The cost of doing that business has gone up considerably so it is essential to always look at new ways to be more efficient and cost effective. When I heard about the gogeta proposition it was a very easy decision to sign up.  These guys totally get the challenges faced by IBD’s and see the benefit of working with them and supporting them. The current model is very straightforward and easy for employers, employees and us retailers to understand. The sort of things they are looking at introducing over the coming years will make that offer even better and we are keen to be part of that. At The Electric Bike Shop, we are very happy to be working with gogeta and see this as a step forward in the way the Cycle to Work scheme is delivered so that it becomes and much fairer, and more profitable proposition, for independent bike retailers.”

gogeta has also been busy signing up employers to the platform, which will lead to more inbound sales for retailers. Earlier this week gogeta exhibited at Employee Benefits Live, a trade show attracting thousands of HR professionals. gogeta heard first hand from employers that their employees are demanding more choice and flexibility in where and how they spend their money, as well as an end to punitive  fees and surcharges.

Victoria Ward, Director People & Culture (Europe) at SquareTrade, who has recently signed up to gogeta said: 

“Cycle to work as a benefit is a no brainer for a business. We used Cyclescheme to begin with, but employees found some of the processes frustrating - hard to get the voucher amounts right and then a surprise fee at the end of the term which felt negative. gogeta was very easy to set up and feels much more transparent and connected - bikes are available and the voucher just works and of course the nasty end fee has vanished. Win win from our perspective.”

 

Cilck here to enrol with gogeta.

 

ACT gold members will benefit from a long term discounted commission of just 3%, make sure to sign up to ACT here for the best gogeta rates and many other benefits.

Contact hello@gogeta.cc if you want to know more.

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