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9 Sep 2024

Demand for bikes has soared following Britain’s strong performance in the Olympic cycling events in Paris, new research suggests.

3 Sep 2024

The British Independent Retailers Association (Bira) has responded to the BRC-KPMG Retail Sales Monitor for August 2024. The report, which can be downloaded here, has highlighted: 

28 Aug 2024

Bikmo, a leading cycling insurtech, and the Association of Cycle Traders (ACT), the UK’s largest and most established cycle trade membership organisation, have announced they are entering...

28 Aug 2024

E-Bike Positive, a new initiative with support from across the cycling industry, is set to equip the public with the information needed to buy safe, ride safe and charge safe while promoting and...

28 Aug 2024

Cycling Weekly has reported independent bike shops across the country continuing the call for reform of the Cycle to Work schemes in their current format and encouraged the government to help...

28 Aug 2024

A £1.5m project to refurbish a walking and cycling route in Coventry has been completed.

28 Aug 2024

The Bira Conference - hosted by ACT's parent company - will take place on Wednesday 16th October at One Great George Street, London.

28 Aug 2024

A Norwich cycle shop is offering commuters the chance to turn their regular pedal bikes into high tech e-bikes.

28 Aug 2024

The transport secretary Louise Haigh has been urged to turn her recent statement that she wants ‘unprecedented levels’ of investment in cycling into firm spending commitments in the...

12 Aug 2024

The shortlisted nominees for the BikeBiz Awards 2024, in association with Push have been announced.

Demand for bikes soars following Olympic cycling events, new research suggests.

Posted on in Business News , Cycles News

Demand for bikes has soared following Britain’s strong performance in the Olympic cycling events in Paris, new research suggests.

Olympic

Halfords said that over the course of the games in Paris, its bike website was visited over half a million times, 12% more than in the run-up to the events.

Searches for models such as a BMX saw bigger increases, while interest in women’s bikes generally, rose by 25% compared to 15% for men, according to the report.

Katie Begley, head of cycling at Halfords, said: “We saw a very clear spike in demand for bikes over the course of the games in Paris.

“As the largest bike retailer in the UK, an increase of 12% – and up to a quarter in some categories – is very significant.

“It’s clear the increase was down to the games, as the categories we saw the largest rises in were those prominently featured in television coverage over the period.”

 

Have you seen an increase in sales following the Olympics? Let us in the poll below. 

 

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