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1 Jul 2024

Bicycle manufacturers say they are optimistic about the bike industry’s growth prospects, anticipating a boost in sales – supported by a ‘positive impulse’ from the...

1 Jul 2024

Although London has some of the best cycling infrastructure in the UK it continues to lag behind European cities including The Hague and Paris, according to a new global survey.

1 Jul 2024

ACT partner V12 Retail Finance has been announced as the sponsor for the Retailers Category at the BikeBiz Awards 2024, in association with Push.

1 Jul 2024

Consumer confidence is up in the UK for the third month in a row, according to GfK’s long-running Consumer Confidence Index.

24 Jun 2024

A cycle shop owner has criticised the police’s “abject apathy” towards bike theft after thieves attempted to break into his store for the second time in a year, on the same...

19 Jun 2024

Cytech-partner Activate Cycle Academy, which has specialist cycle maintenance training centres in Oxford, Guildford, Stafford and Darlington, will be exhibiting at this weekend’s York...

19 Jun 2024

Last week was manifesto week and Bira, the parent company of the ACT produced a simple table comparing manifestos for Labour, Conservatives, Liberal Democrats, Green Party and Reform UK, and...

19 Jun 2024

Better Bike Social, a festival of cycling that will include a range of talks, workshops, and weekend rides, is coming to Brighton next month.

17 Jun 2024

Cycling enthusiasts in Shrewsbury and Warrington being treated to new cycle shops.

17 Jun 2024

Sustrans has released a manifesto in the lead-up to the General Election that lays out steps the future government needs to make to remove barriers to cycling and other forms of active travel.

Bicycle manufacturers expect sales boost from Olympic Games halo effect

Posted on in Business News , Cycles News

Bicycle manufacturers say they are optimistic about the bike industry’s growth prospects, anticipating a boost in sales – supported by a ‘positive impulse’ from the upcoming Olympic Games in Paris.

Olympic cycling

A statement from Taiwanese bicycle manufacturers ahead of Eurobike 2024 said:

‘The excitement surrounding the Olympic cycling events is expected to drive demand for high-quality bicycles, bolstering market confidence.

‘Sales of electric bicycles and premium models from Taiwan are already outpacing those in the mid and lower price segments. This trend is likely to strengthen, particularly as the 2024 Olympic Games are being celebrated as the most sustainable Games ever. Authorities are encouraging local spectators to use public transport or bicycles to attend the events, further enhancing the positive outlook for the industry. This underlines the sector’s resilience and innovative capabilities.

‘Following a boom during the coronavirus pandemic, the bicycle market faced challenges that have carried over into the current year. However, the optimistic forecast for the Taiwanese bicycle industry offers renewed hope for market recovery.’

 

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