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23 Apr 2024

This May, join the movement to create safer, more bike-friendly streets with the Bike Month Challenge and #MakeEveryRideCount!

23 Apr 2024

The number of reported e-bike thefts doubled in the space of a year in the UK, with a 103% increase in 2023 compared to 2022, according to a study by Evolve E-bikes. While the...

22 Apr 2024

Small shops have been more "agile" at fighting COVID sale slumps than chain stores, according to a new report.

22 Apr 2024

For the first time in its campaign to help the city address escalating lithium-ion battery fires, the Fire Department of New York filed criminal charges against a Brooklyn e-bike shop owner for...

22 Apr 2024

The managing director of Brompton has backed a campaign to introduce stricter e-bike battery regulations in the UK, amid "too many examples of e-bikes, e-scooters and light electric...

15 Apr 2024

The Rediscovery Centre, the National Centre for the Circular Economy in Ireland, today announced its partnership with Cytech, the internationally recognised training and accreditation scheme for...

12 Apr 2024

Just two weeks remain for the UK cycle industry to have its say on the current Government consultation to double the permissible power of e-bikes, and to remove the need for pedalling.

10 Apr 2024

Award-winning cycling business Spokes Bikes has added a new shop in Greenock to existing shop in Bridge of Weir.

9 Apr 2024

Communities across England are to be given access to £101 million of government funding for high-quality walking and cycling routes, improving the quality of local public engagement for...

9 Apr 2024

The founders of a Wirral bike recycling scheme have opened a hub across the River Mersey as part of a campaign to encourage more people into cycling.

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Maybe*'s social media tips to generate leads from Instagram

Posted on in Business News ,Brands & Products News , Cycles News

String Theory Garage repeatedly feature as one of the most engaged local businesses in Stratford-Upon-Avon. They talked to Maybe* about how they focus on engaging with every single like, comment, share, story watcher AND ensure that their customer journey shines through to generate leads from Instagram. Read on to discover their social media tips.

 

Generate leads from Instagram

String Theory Garage was founded by Ben Broke-Smith in 2018. Ben has over 15 years of experience working on cars and competed for several years in British, Irish and European drifting championships, achieving many podium finishes and winning the European championship in 2008. To this day, Ben is a keen driver and attends track days as much as time allows, still spending his free time tinkering with car suspension tuning and wheel alignment, constantly looking to find that little extra improvement.

​Ben's diverse driving experience, extensive technical understanding and strong eye for detail are what has led to the success of String Theory Garage today, where hundreds of happy customers have had their cars transformed in the hands of Ben.

"I got into social media a while back, I started up a Youtube channel and it really took off for other car and racing lovers like me. I then built up a successful Instagram with over 10,000 followers and was getting around a 10% engagement ratio so I have just applied my knowledge to String Theory. Most of the customers coming into the garage see their cars like their babies just like we do so we know what works for them content wise" says Ben.

The garage use social media to take a photo of the before, the middle and the after and talk about how and what they have changed for that customer. It encourages people to engage with us because they love cars, it encourages people to ask questions and also to think about what the garage could actually do for them, and in turn generates leads.

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.

Sign up for the master class

Find out more about how Maybe* can benefit your business here.

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