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16 May 2022

Millions of people across the country will benefit from cleaner air and cheaper ways to travel and keep active, thanks to £200 million of government funding for new walking and cycling...

12 May 2022

Local Bike Shop Day 2022 was a great success across the UK, with online platforms thriving as well as a surge in the physical footfall seen in-stores!

12 May 2022

We Can, You Can is a celebration of the many faces of cycling. The way we move is changing. And the people leading the change are like me and you. We can, you can.

10 May 2022

The speech sets out the government’s agenda for the upcoming Parliament, outlining proposed policies and legislation. An overview of the main announcements relevant to independent shops is...

28 Apr 2022

To celebrate Local Bike Shop Day on Saturday 30 April, BetterPoints are offering QUINTUPLE points and the chance to win a £55 bike service by choosing to travel on two...

26 Apr 2022

Wheels for Wellbeing is a Disabled people’s cycling organisation who campaign for equal access to cycling...

26 Apr 2022

The annual celebration of bike shops across the nation is fast approaching! Be sure to pop down to your local bike shop this Saturday to get a taste of the passion, knowledge and personalised...

21 Apr 2022

On Local Bike Shop Day 4 lucky customers that purchase a bike through Cyclescheme will be awarded a £250 cycling voucher for the store they collect the bike from! In addition to offering a...

21 Apr 2022

Cytech are attending the Cycle Show and will be demonstrating key practices in bike maintenance that are useful for both the trade and public. Alongside the show we're offering...

21 Apr 2022

The Scottish Government retail division are looking for input with regards to the recent adaptations in response to the Covid-19 pandemic.

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Live stream shopping for YouTube tests for launch

Posted on in Business News , Cycles News

Social media is a busy world, and the past week has been no different. Maybe* have pulled together some of the top, recent headlines. Read on to discover the Olympiad emojis and live stream shopping on YouTube, and say goodbye to Twitter Fleets.

Join in the conversation with us over in the Maybe* Facebook group to talk all things social!

Twitter reveals new hashtag emojis for 2020 Summer Games

With the 32nd Olympic games about to kick-off in Tokyo, Twitter has outlined how it's looking to help users take part in discussion around the event.

From Twitter: ‘Fans worldwide can use the official Olympics Twitter emoji throughout the Games. The emoji will unlock when you Tweet #Olympics and related hashtags in more than 30 languages. Twitter will also have emojis for each country competing, unlocked when you Tweet three-character country hashtags. Lastly, fans can cheer on the Refugee Olympic Team during the Games by Tweeting #EOR to unlock their team emoji.'

Instagram improves accessibility with language translations in Stories

From now on, when you see a Story with overlaid text in another language, you'll have the option to translate that text on-screen. According to Instagram, over 90 languages are currently supported through this functionality - though currently translations are only available for text, with no capacity for direct audio conversion.

Even without translated audio, this move from Instagram could still considerably improve accessibility - while for brands, it may also provide a means to branch into new markets, with promotions that can be easily translated by users within the app.

Twitter gets a ‘dislike' button, but it's not quite what you're thinking

It may sound like Twitter is planning to introduce a ‘dislike' feature on Tweets, however the platform is currently running a test to sense-check Tweets (on iOS only), offering users the option to up-or-down votes in replies. Up votes will be recorded as likes, however down votes won't be recorded anywhere on the Tweet itself at all, and will not be made public.

Twitter says "We're hoping to better understand what people believe are relevant replies, and how that matches up to what Twitter suggests as most the relevant replies under a Tweet."YouTube tests live stream shopping
Similar to TikTok's experiment with live-stream shopping, YouTube will soon begin a new test of in-stream shopping within its live-streams, using a small number of creators, as part of the ongoing expansion of its creator monetisation and eCommerce tools.

With a broader shift in shopping related content in other apps, the indication is that in time we will see user behaviours change, and the expectations of the platforms shift as a result.

 

Live stream shopping youtube

Farewell to Fleets
Fleets, Twitter's answer to the popular Stories feature on other apps, will be discontinued in August. According to Twitter, the platform is evolving and is trying ‘bigger, bolder things to serve the public conversation.'

So, goodbye to Fleets; a feature that turned out to be more fleeting than planned.

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.

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