Local Bike Shop Day participation predicted to double in 2020
Posted on in Business News , Cycles News
To mark Local Bike Shop Day 2020, The Association of Cycle Traders and the UK's leading cycle to work provider, Cyclescheme are on a mission to champion the Independent Bike Dealer (IBD).
Local Bike Shop Day celebrates independent cycle shops across the UK and is designed to appeal to all cyclists - new and dedicated enthusiasts - with the aim of increasing web traffic and driving more footfall through the door of the IBD up and down the country.
Last year's celebration was a huge success with over 150 local bike shops participating, a growth of 72% from the inaugural year. During the day, the hashtag #supportyourlocalbikeshop had a reach of over 75,000 via social media. Now with Cyclescheme on board, as well as other key cycling organisations, suppliers and media partners, it is predicted that the amount of shops taking part will increase by 133% to over 350.
Better Health Bikes, East London, who took part in Local Bike Shop Day 2019 had the "busiest day ever with the highest turnover and many new customers." They went on to say that "Local independent bike shops have little voice within national and local news outlets, so this is helping to give IBDs a voice and stay front of mind."
So how are Cyclescheme supporting Local Bike Shop Day?
With an existing network of 1,750 IBDs, Cyclescheme, part of Blackhawk Network, will be providing local bike shops with some great incentives to get involved:
- Providing six IBDs with up to £150 in vouchers to take their staff out. The vouchers will be awarded to those IBDs who have been the most active on social media in the build up to Local Bike Shop Day and holding instore events on the day.
- Providing a range of Local Bike Shop Day point of sale materials for use in store, including posters, flyers and window stickers - all free of charge.
- On Local Bike Shop Day four lucky customers who request or redeem a Cyclescheme certificate in a participating shop will be awarded a £250 cycling gift card.
- Spreading the Local Bike Shop Day word through their consumer facing digital channels which has a reach of c. 30,000 followers.
More details on how each initiative will operate will be published on the Local Bike Shop Day website, emails and social media (links to social media channels provided below).
Neil McGuigan Senior Manager Channel Sales at Cyclescheme, said "Cyclescheme was born in an independent bike shop, so this awareness day is close to our hearts. As the UK's largest cycle to work provider, over 75% of our sales come from the high street, and the Independent Bike Dealer plays a big part in supporting and spreading the positive word of Cyclescheme."
Jonathan Harrison, Marketing Director at the ACT said "We've been working hard over the past few years to elevate Local Bike Shop Day to make it an integral part of the cycling calendar for both the trade and consumers. We're thrilled to be working alongside Cyclescheme who have created some excellent initiatives to raise the profile of Local Bike Shop Day and of course the IBD on the 2nd May 2020."
Sign up now
To get involved, be listed on the Local Bike Shop Day website, download the logo and banners for websites and start to receive dedicated email news and information IBDs can sign up here: https://localbikeshopday.co.uk/sign-up-now.
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