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3 Jan 2024

gogeta, the new tax-free cycling platform that offers a better deal for retailers and bigger savings for customers, has published further details of its new Flexi Voucher, an industry first...

3 Jan 2024

Bike for Good, the Glasgow-based cycling charity and social enterprise, which delivers Cytech training in Scotland, has announced a Young Bike Mechanic Programme designed to create opportunities...

3 Jan 2024

With the UK economy set to tread water in 2024, the KPMG/RetailNext Retail Think Tank (RTT), an independent board of retail experts, expects this will impact growth within the retail sector.

3 Jan 2024

For our latest retailer spotlight, we spoke with Steven Grimwood from the brilliant Elmy Cycles in Ipswich, who has been working in the cycle trade since he was 14 years old

3 Jan 2024

Bike theft in the UK has effectively been 'decriminalised' as more than 365,000 cases went unsolved in the last five years, the Liberal Democrats have claimed.

3 Jan 2024

A new year means new challenges – but also new opportunities for cycle traders too and planning now so you can gain a competitive advantage and thrive in the warmer months will be key to...

2 Jan 2024

Hudjo is the first online marketplace that lets cyclists park with locals, which relieves the anxiety of parking your bike. 

20 Dec 2023

The ACT office will be open as usual (9am-5pm) for the majority of the Christmas period, with some exceptions.

19 Dec 2023

Bira's CEO, Andrew Goodacre, took the spotlight on BBC Breakfast this week and later spoke with Nicky Campbell on BBC Radio 5 Live, shedding light on the rise in retail crime and shop theft,...

14 Dec 2023

The Office for Product Safety and Standards (OPSS) has issued a new safety message, highlighting the steps people should take when owning or thinking of buying an e-bike or scooter.

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New study suggests 90% of women are put off cycling by common barriers.

Posted on in Business News , Cycles News

New research from Lime entitled “Tackling the Gender Pedal Gap” has most women facing barriers to cycling, including poorly lit streets and isolated routes. The report claims that women in the UK are cycling almost half as much as men every month because of this.

Sepia cyclist

Anti-social behaviour (36%) and fear of harassment from other road users (34%) were also listed as major deterrents for female cyclists. Only one in five women said they felt safe cycling alone at night and four times as many women as men (82%) said they view cars as a safer transport option when it’s dark.

The report also explored the changes women want on the roads to improve a sense of personal safety when cycling after dark. These included more dedicated cycle lanes, better-lit parking areas to finish their cycle and more parking areas near their homes.

Lime’s public affairs manager, Alice Pleasant, said the report identifies “substantial barriers” for women accessing cycling as a transport option, particularly at night: “We’re calling for solutions in three areas: infrastructure, integration with public transport and innovation.” 

The Tackling the Gender Pedal Gap report lists five recommendations to improve women’s experiences of cycling:

  • The government and local authorities should build upon existing work to deliver more cycling infrastructure and parking bays.
  • Local authorities should also ensure there is street lighting on popular cycling routes and around parking bays.
  • The government should work with local authorities and charities to introduce cycling lessons or refresher courses in secondary schools.
  • Transport and mapping applications should introduce a feature to show well-lit routes home for cycling, with 66% of female cyclists saying they’d feel safer with this kind of map feature.
  • Lime will explore new product features to improve personal safety, such as a ‘Follow My Ride’ feature which would allow women to share their cycle journey with loved ones.

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