This is a trade facing website. Visit the ACT's consumer site thecyclingexperts.co.uk for information and advice on cycling and find your local independent cycle retailer.

Search News

Results: 11-20 of 20


28 May 2021

The Cycling Marketing Board has united with the ACT and other leading cycle organisations into one powerful voice, with a single mission - to get more people riding bikes, more often.

4 Mar 2021

The ACT are proud to once again be supporting the #BikeIsBest campaign, although this time round bringing more to the table as a key partner.

28 Jan 2021

The ACT is once again collaborating with leading cycling brands, retailers and organisations to support the new Cycling Marketing Board

6 Oct 2020

Watch the latest #BikeIsBest film to see the headline figures on the campaign's reach and success.

2 Sep 2020

The BikeIsBest industry campaign has now penned an open letter to the Prime Minister, urging for a follow through on political will that promises to deliver better conditions for...

23 Jul 2020

#BikeIsBest is calling on the UK public to sign and share thepetition, make your voice heard and help to show local authorities there's significant unmet demand for safe cycling...

16 Jul 2020

The next phase will involve helping local authorities to feel confident in implementing new cycling measures and making it clear on the national narrative that there is a large unmet demand...

11 Jun 2020

50 industry organisations join forces to launch "the most extensive coordinated promotional campaign for cycling since the 1970s"

28 May 2020

After 2 months of inactivity within the Cytech workshop training facilities, training providers Activate Cycle Academy, PJCS and South Africa's Torq Zone Academy are re-opening in June following...

21 May 2020

Leading cycling brands, retailers and organisations are launching a new joint campaign to show the UK public that #BikeIsBest and inspire a new demographic to take up cycling

Back to news menu

Latest #BikeIsBest film shows exciting opportunities for the industry

Posted on in Business News ,Brands & Products News , Cycles News , Outdoor News

The #BikeIsBest campaign was launched with the aim to spread the word that #BikeIsBest for everyone, with the ACT and 50 other industry organisations join forces to launch "the most extensive coordinated promotional campaign for cycling since the 1970s".  

The latest #BikeIsBest film shows the headline figures on the campaign's reach and success. These figures represent an exciting opportunity for the industry and highlights the importance of continuing advocacy and marketing work in this area.


Back to news menu

Useful links

If you have any other queries please contact us.