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21 Aug 2023

A report in Cycling Industry News says that 60% of Fix Your Bike vouchers that were issued during the peak Covid lockdown period were redeemed at smaller bike shops and...

10 Aug 2023

One in five UK consumers (20%) prefer using mobile payment services such as Apple Pay over cash (17%) or chip & PIN card payments (10%) for in-store purchases, a new survey has reported.

9 Aug 2023

Fully funded training for school and college leavers is available for the Cycle Maintenance Apprenticeship for those under 19 years of age at the start of the apprenticeship.

9 Aug 2023

ACT Gold Member Luchos, which has pioneered a new energy block for cyclists and endurance athletes that acts as a natural alternative to energy drinks and gels ladened...

9 Aug 2023

VOLT e-bikes has announced the launch of a unique Cancel Anytime Subscription model in
conjunction with e-bike rental provider Blike.

8 Aug 2023

The CE mark, which is used in the EU to certify that a product meets certain safety standards is to be retained indefinitely, after the government announced an extension of CE mark recognition...

8 Aug 2023

ACT member and Cytech-accredited Bridgtown Cycles in Cannock has been named Premium Bike Shop of the Year in the Midlands Enterprise Awards. Now in its sixth year, the awards showcase the...

26 Jul 2023

“Red tape and barriers to trade” currently affecting businesses because of Brexit have been blamed by cycle distributor FLi Distribution after it ceased trading with immediate...

25 Jul 2023

Norwich has triumphed ahead of Newcastle and Belfast to be named the most cycle-friendly city in the UK, scoring  high marks for categories like cycle routes, bike sharing schemes and...

25 Jul 2023

ACT member BikeTown in Rutherglen is to hold a cycling festival in the lead-up to the 2023 UCI Cycling World Championships.

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ACT partners with Maybe* to help cycling retailers find social media success

Posted on in Business News , Cycles News

The Association of Cycle Traders are partnering with the social media management platform Maybe* in a bid to get more cycling retailers up-to-date in the world of social media.

 

Social media has become increasingly important in today's selling environment. With online sales growth skyrocketing to a 13-year high, and the pandemic causing an irreversible shift to the consumer shopping mind set, it's never been more important to up your online game.

If your business isn't on social media, you could be missing out on significant value, including new customers, insights into your brand, and audience and engagement opportunities with customers and competitors alike. Plus, social media can be a highly cost-effective way of reaching your customers in a personalised way.

Maybe* has been helping businesses increase their use of digital channels for over 5 years and has developed a bespoke set of digital tools and widespread digital programs that help increase businesses digital skills, and both online/ offline sales.

This unique set of tools connects the online and offline world and is supported by a comprehensive training program that accelerates social media adoption and delivers business results. Maybe* have proven that enabling businesses to see comparative performance is a great motivator that inspires businesses to improve their digital activity in any location or sector.

"We are delighted to be providing ACT members with tools and training that will help them make social media deliver more sales. The monthly workshops and trends report will provide all Independent Bike Shops with a way to accelerate how they connect with their customers". Polly Barnfield, OBE. CEO Maybe*

 

How this partnership will benefit ACT members

The ACT have taken the lead in launching this innovative social media solution to the cycle industry and the wider retail sector and are very excited to utilise the bespoke technology to benefit IBDs.

The social media data, tools and training included in the dashboard that each business can access on demand includes:

👂What are our customers saying
❤How do our customers feel
👫Who is influencing their buying decisions
😍How can we engage them in our conversation
🤔What are our competitors saying
📈What is the impact of social media on our sales instore and online
⭐Automated custom audience building for Facebook ads
✅Multiple reports that can combine social media data with any other data set
📚Training on demand for all levels of users from beginners to advanced

Free Monthly Social Media Masterclass for ACT Members

To benefit ACT members further still, Maybe* will be holding a live session every month that members can bring their social media problems to.It happens on the first Wednesday of every month at 8pm. Every attendee will be given access to a Maybe* account that will enable them to see this data on a daily basis and will show you how to increase your engagement with existing and potential customers.

The Maybe* platform collates the data from 3.9 million businesses from Twitter, Facebook and Instagram on a daily basis and provides engagement, insight and reporting tools that enable clients to increase their sales via social media. That means that they can see what's working best.

During this Masterclass you'll discover each month which IBDs have had the most social media engagement and why.

Learn from social media experts that help retailers across the UK use social media to increase sales and build stronger relationships with customers.

Find out more about Maybe* now

 

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