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8 Jul 2021

Maybe* have compiled the best posts from the campaign to inspire you to continue the amazing Independents' Day energy across social media all year round

8 Jul 2021

Retailers have until 1st August to sign up on the Local Bike Shop Day website and receive a physical pack in the post to help them promote their business on the day and drive footfall into...

6 Jul 2021

We'd love to see your support for the #BikeIsBest campaign! Send in your shop photos featuring the #BikeIsBest window sticker and/or poster to be posted on the ACT social media channels.

2 Jul 2021

The ACT and Cyclescheme are once again joining forces to make this year's Local Bike Shop Day- on Saturday 28th August - a great success across the nation

1 Jul 2021

The All Party Parliamentary Group for Cycling & Walking (APPGCW) have launched a new inquiry, exploring what the DfT's Cycling & Walking Investment Strategy 2nd version should look like.

1 Jul 2021

Independents' Day UK is a campaign that exists to support and promote businesses across the UK all year round, but with an annual focus on July 4th: ‘Independents' Day' itself.

1 Jul 2021

HM Treasury has launched a consultation on delivering more frequent business rate revaluations in England

1 Jul 2021

The European Parliament and Council have reached a provisional agreementto exclude e-bikes from insurance obligations. It is part of complete set of rules to better protect road accident...

1 Jul 2021

The web and mobile platform, Hubtiger, is offering an exclusive webinar to ACT members to demonstrate how cycle shops can manage all workshop operations in just one app.

30 Jun 2021

Join UK Power Network on 7th July 2021, 14.00-15.00 to hear key findingsfrom the White Van Plan project and how they could collaborate to support SMEs and drive towards a Net Zero future.

Maybe* analyses the best of Independents' Day across the UK

Posted on in Business News , Cycles News

Jindependents+day+branding+FINAL-01uly 3rd and 4th marked Independents' Day weekend - a national initiative to celebrate independent retail, spearheaded by Indie Retail UK. Over course of the weekend, retailers get involved by running special events and promotions. This years' event was sponsored by Local Rewards, and Maybe* have compiled the best posts from the campaign to inspire you to continue the amazing Independents' Day energy across social media all year round.

 

What was the best performing post in the Independents' Day conversation?

Solihull's indie lifestyle store Liv's earned the most engagement in all the posts in the #independentsday conversation. Liv's post captured the team in front of the store to mark the occasion, while the post copy delivered plenty of emotional and personal reasons to inspire followers to shop local and support indie.

Replicate this technique

You can mimic this approach for yourself all year round. Make sure you are personal by involving your team in your social media posts so customers can get to know the faces that will greet them when they step through your doors.

 

BIDs and councils get involved

It wasn't just retailers that were banging the indie drum.BIDs, councils and placemakers also took to social to show their support for Independents' Day.

Cirencester Council shone a light on the new indies it was welcoming to the town, while Visit Lincoln paired the Indie Day UK campaign with its Summer in Lincoln campaign by inviting indie businesses to share what they loved about being in business in Lincoln.

Replicate this technique

Whether you are a BID, council, local authority or tourism body, your indie businesses are a reason for people to visit your town or place. Champion them across social media regularly, tag in the businesses you are featuring and help your audience get to know what makes your place everything it is.

 

Shopping centres show their indie tenants love

Shopping Centre Rushden Lakes proved its offering is more than just the national names they play home to. Featuring a different indie business in the run up to Independents' Day, the centre made sure that it shone a light on the unique products and services its indie tenants offer shoppers.

Replicate this technique

Shopping Centres can take up space at the heart of their community as a destination to shop, eat and be entertained. As customers increasingly look for ways to shop small and shop local; introducing and supporting your tenants across social media, will inspire customers to visit you.

 

Key takeaway

To help businesses discover you and all the wonderful indies in your place, get your local High Street Guide from Local Rewards and share it across social media. It's choc full of special offers, prize draws and Instagram content from every business in your town or place.

To ensure you're continuing to build on the support for independent businesses now that Independents' Day is over, make sure you are using #shoplocal #supportlocal and #ilovelocal in your content alongside hashtags for your town and city.

 

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.

Sign up for the master class

Find out more about how Maybe* can benefit your business here.

 

 

 

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