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11 Oct 2022

A new study, by careers experts, StandOut CV, claims to have identified the best and worst cities in the UK for customer service by highlighting the frequency of positive and negative comments...

11 Oct 2022

The British Chamber of Commerce’s Quarterly Economic Survey (QES) for Q3 2022 shows a significant decline of key economic indicators, with weakening structural business conditions and...

10 Oct 2022

Britain’s retailers in September saw their sales grow by the slowest rate since shops reopened after the end of Covid-19 lockdowns, as consumers cut spending in the face of rising energy...

6 Oct 2022

To coincide with Cycle to School Week, Sustrans has been calling on local authorities and Central Government to guarantee protected cycle lanes on main road routes to schools.

5 Oct 2022

The Government has been accused of failing in its duty to contact statutory consultees within the cycling and equestrian sectors as part of a significant national trail overhaul plan.

5 Oct 2022

The Financial Conduct Authority has confirmed plans to introduce a new Consumer Duty that will set higher and clearer standards of consumer protection across financial services and require firms...

4 Oct 2022

More than three quarters of British people do not believe the police would bother to investigate instances of bicycle theft, a new YouGov survey has found.

29 Sep 2022

With household budgets under pressure, a new study has revealed that half the population believe e-bikes are the natural replacement for cars.

29 Sep 2022

New research from Ankorstore, an online B2B platform that connects brands and shops in Europe, has shown that independent retailers are relying on the support of local shoppers, rather than the...

26 Sep 2022

Following the Chancellor’s mini-budget last week, the retail industry has been reacting to the support package for small businesses and independent shops….including some of the...

Study names UK’s best and worst cities for retail customer service

Posted on in Business News , Cycles News

A new study, by careers experts, StandOut CV, claims to have identified the best and worst cities in the UK for customer service by highlighting the frequency of positive and negative comments left by customers in each city. The study analysed 784,444 customer reviews from Google Maps.

The analysis reviewed a variety of industries which included B&Bs, barbers, bars, cafés, gyms, hairdressers, restaurants, shops and supermarkets to reveal how many times positive and negative phrases were used.

Looking at retail businesses, the data revealed the best-reviewed city for retail customer service to be Wells in Somerset, with 9.3% of reviews posting positive comments about their customer service. York was rated the second best, with 8.4% of the city’s reviews containing positive customer feedback.

 Top 10 cities for positive customer feedback in retail:
1.    Wells (9.3%)
2.    York (8.4%)
3.    Truro (8.2%)
4.    Ripon (8.2%)
5.    Ely (7.3%)
6.    Chichester (7.2%)
7.    Winchester (6.9%)
8.    Salisbury (6.7%)
9.    Manchester (6.5%)
10.    Chester (6.5%)

Cities that performed less well in their retail customer service were led by Leicester, with 3.25% of its retail business reviews containing various negative customer comments.

Top 10 cities for negative customer feedback in retail:
1.    Leicester (3.25%)
2.    Westminster (2.91%)
3.    Southampton (2.90%)
4.    Bradford (2.86%)
5.    Birmingham (2.85%)
6.    Manchester (2.53%)
7.    Oxford (2.53%)
8.    Bristol (2.34%)
9.    Nottingham (2.30%)
10.    Cambridge (2.27%)

Cities providing the best customer service in the UK

When looking at the overall data, which considers retail businesses as well as many others, the study found Wells in Somerset had the highest percentage of positive customer comments, relative to the city’s overall total, with 26.9% of reviews mentioning any of the positive customer service phrases analysed in the study. Ripon in North Yorkshire came next (20.7%), followed by Chichester (19.9%).

Customer Services best cities

The city of Westminster had the highest overall proportion of customer service reviews where 2.42% of business reviews contained negative comments from customers, followed by London (2.41%), and Birmingham (2.3%).

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