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9 Jun 2025

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring...

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ACT parent company Bira has said that members are hopeful the warm weather, Easter weekend and upcoming bank holidays will provide a much-needed boost to high street sales.

New awards launch to champion Britain's independent high street heroes

Posted on in Business News , Cycles News

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring communities together across the UK.

LYHS Awards

The nationwide competition, launched by Bira, aims to recognise independent retailers who go above and beyond to support their local communities, from family-run bakeries to specialist cycling shops.

Communities across Britain can nominate their favourite independent shops via a simple online form, with nominations closing on 20 July. A panel from Bira will then review all entries to select standout finalists, before public voting opens on 4 August across social media platforms.

"Independent shops are the beating heart of our communities, and it's time we celebrated the incredible work they do every single day," said Andrew Goodacre, CEO of Bira. "These awards will shine a spotlight on the retailers who go the extra mile for their customers and communities, often in the face of significant challenges."

The awards come at a crucial time for Britain's high streets, which have faced unprecedented challenges in recent years. Independent shops, often family-run businesses that have served their communities for generations, have shown remarkable resilience whilst maintaining the personal touch that makes each high street unique.

Bira, which champions the cause of independent traders and shopkeepers across Britain, focuses on revitalising and preserving the high street through campaigns on retail crime, business rates, and legislation. 

The winner will be determined by public vote, with the shop receiving the most votes crowned as the inaugural Love Your High Street Awards champion. Whether it's the hardware shop that always has the perfect DIY fix, the boutique running events for locals, or the tech shop keeping people on trend, any independent retailer can be nominated.

Those wishing to nominate their favourite shop can submit entries via the official website or via this link before the 20 July deadline. Public voting will then take place on social media platforms from 4 August, with supporters encouraged to use #LoveYourHighStreet #ShopLocal #HighStreetHeroes.

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