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23 Dec 2025

A $1.6 million anti-counterfeiting bust has seen illegal bicycle products seized after an investigation targeting listings on AliExpress, a Chinese retail giant whose website is accessible to...

12 Dec 2025

Electric bike specialist title CyclingElectric.com has announced that its e-bike Demo Days will return to the four established locations in 2026, following a successful series of...

11 Dec 2025

An ACT member has picked up a ‘Mechanic of the Month’ award in a rare win for an entire team.

10 Dec 2025

The ACT has joined more than 50 organisations in signing a letter to transport secretary Heidi Alexander calling for clearer, measurable national targets for walking, wheeling and cycling in...

10 Dec 2025

A Cytech training provider has secured government support under the Skills for Life campaign to offer part-funded Cytech Skills Bootcamps in Surrey.

9 Dec 2025

In a cycling business where risks vary wildly by size, services, stock and setup, understanding your specific exposures, choosing a provider who truly knows the industry, and regularly reviewing...

2 Dec 2025

Independent retailers across the UK are facing business rates increases of up to 15% next year despite government promises of the "lowest tax rates since 1991", ACT parent company Bira has...

1 Dec 2025

As of Thursday 1st January 2026, the E-Bike Positive campaign will fall under the joint guardianship of the Bicycle Association (BA) and the Association of Cycle Traders (ACT).

27 Nov 2025

Cycling charity and ACT member Life Cycle has helped a former prisoner gain key bike mechanic skills to help “break the cycle of reoffending” through a Cytech-accredited training...

26 Nov 2025

The ACT has welcomed the Government's decision not to impose a cap on the cycle to work scheme, calling it "common sense prevailing" after weeks of speculation threatened a vital sales tool for...

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Bira comments after BRC release Sensormatic IQ Footfall Monitor Report for December

Posted on in Business News , Cycles News

ACT parent company Bira has warned that disappointing footfall figures for December show mounting pressures on independent retailers, with concerning implications for 2025 as business costs continue to rise.

Rain Bench UK

The latest BRC-Sensormatic IQ Footfall Monitor report revealed decreases across most retail locations:

  • Total UK retail footfall decreased by 2.2% (YoY)
  • High Street footfall decreased by 2.7% (YoY)
  • Shopping Centre footfall decreased by 3.3% (YoY)
  • Retail Park footfall remained flat at 0.0% (YoY)
Bira CEO Andrew Goodacre
Bira CEO Andrew Goodacre

Andrew Goodacre, CEO of Bira, said: "These figures paint a worrying picture of the challenges facing independent retailers. The decline in footfall during the crucial Christmas trading period is particularly concerning, as this is typically when retailers need to generate the revenue that will see them through the quieter months ahead. Looking ahead to 2025, we see little reason for optimism unless the government takes decisive action.

"With retailers facing increases in National Insurance contributions, National Living Wage, and business rates, many independent stores will struggle to maintain viability. We urgently call on the government to reconsider the planned business rates increase for small retailers – this could be the difference between survival and closure for many independents on our high streets."

The challenges currently faced by independent cycling retailers and the bike industry as a whole have also been brought into sharp focus following news of folding bike manufacturer Brompton's sharp decline in profits, falling from £10.7 million to just £4,600 in the year to April 2024. CEO Will Butler-Adams attributed the dramatic fall in profits to lower-than-expected bike sales and delays in cost reductions due to fixed commitments.

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