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11 Dec 2023

Bike Europe has reported that “serious concerns” remain about the enforcement of a ban on the sale of e-bike chargers and conversion kits by one of the largest online sellers,...

11 Dec 2023

It has been reported that The Cycle Show, the major industry event held at London's Alexandra Palace and which this year celebrated its 20th anniversary, has fallen victim to the challenging...

30 Nov 2023

New research from Lime entitled “Tackling the Gender Pedal Gap” has most women facing barriers to cycling, including poorly lit streets and isolated routes. The report claims...

27 Nov 2023

Torq Zone Academy, a leading institution of vocational training in South Africa, has been re-accredited by the Quality Council for Trades and Occupations (QCTO), for another five years, to offer...

27 Nov 2023

Cycling UK has released its annual 100 Women in Cycling list for 2023, the seventh such initiative to celebrate women across the British cycling community and those who inspire others to cycle.

27 Nov 2023

The former commissioner of the Metropolitan Police, Lord Hogan-Howe, has said number plates should be introduced on the back of bikes to stop so many cyclists being a danger on...

23 Nov 2023

Retail sector leaders have expressed a range of concerns, from taxation to business rates, following the Chancellor’s Autumn Statement this week.

15 Nov 2023

The British Independent Retailers Association (BIRA), which works with over 6,000 independent businesses of all sizes across the UK, has outlined its expectations from the government...

14 Nov 2023

ACT member and Cytech-accredited Stonehaven shop Bike Remedy has been given permission to expand its offering by building a bike shelter and tool station outside its premises.

14 Nov 2023

As more people turn to cycling, more jobs are being created in the industry, according to an article in The Sun.

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IBD Freewheel programme

Posted on in Business News , Cycles News

bike pedal Madison created an IBD-focussed e-commerce website, Freewheel.co.uk, and after iceBike* 2019 it will be open to all cycling retailers in the UK.

This programme was designed to offer a "cutting-edge online presence" for independent bicycle retailers. Madison developed this programme to drive business in the direction of local bike shops within the UK through click and collect service or through receiving commission from home delivery sales.

How does Freewheel.co.uk work?

Freewheel is there to blend the real-world and the online shopping experience by asking consumers to select a local bike shop where they shop from, the shop chosen will then receive all commission or collections. Madison discusses how attributing every sale to a local bike shop could be the support local bike shops need to complete with large e-commerce websites.

If you are a retailer interested in Freewheel.co.uk, you are encouraged to attend this year's iceBike* in February to get all the details about the programme and what it entails as well as how you can get involved.

Register your interest for iceBike* 2019 here.

Click here to listen to the full article on Cycling Industry News.

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