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16 Jan 2026

The 2027 Tour de France and Tour de France Femmes avec Zwift will start in the UK for the first time together, with ten towns and cities across Scotland, England and Wales set to host the...

16 Jan 2026

ACT Director Jonathan Harrison will feature on an expert e-bike panel at both iceBike* 2026 events, joining key industry figures to discuss safety, perception and trust in the growing UK e-bike...

15 Jan 2026

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15 Jan 2026

ACT service partner Bikebook has featured alongside the most promising startup businesses of 2026 in the long-running Startups 100 Index, an annual list celebrating the UK’s most...

9 Jan 2026

ACT parent company Bira has has demanded equal treatment for small shops after the government announced plans to water down business rate rises for pubs.

9 Jan 2026

Bikeability has responded to a report that found participation in its child cycling proficiency scheme has fallen across parts of the Midlands, particularly in the West Midlands, and it believes...

8 Jan 2026

Councils across England have received more than £626m in government funding to deliver new walking, wheeling and cycling schemes, with enough investment to build 500 miles of routes and...

23 Dec 2025

An end of year message from Jonathan Harrison, Director of the ACT.

23 Dec 2025

Labour’s transport chief has talked up the government’s latest active travel funding pledge while not being drawn on specific national aims for walking and cycling, despite calls for...

23 Dec 2025

A $1.6 million anti-counterfeiting bust has seen illegal bicycle products seized after an investigation targeting listings on AliExpress, a Chinese retail giant whose website is accessible to...

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ACT parent company Bira welcomes Chancellor's action on unfair trade practices

Posted on in Business News , Cycles News

ACT parent company Bira welcomes the Chancellor's announcement of plans to create a level playing field for British businesses against unfair international trade practices.

Chancellor Trade

This announcement, made by Chancellor Rachel Reeves this week, represents a significant step forward in addressing concerns that Bira has consistently raised on behalf of its members.

Bira has been campaigning for independent retailers, including many in the cycling sector, over concerns about the damaging impact of cheap imports entering the UK duty-free and often avoiding VAT, creating unfair competition with responsible UK-based retailers.

The Chancellor's decision to review the customs treatment of Low Value Imports – which currently allows goods valued at £135 or less to be imported without paying customs duty – directly addresses one of our key concerns. This system has disadvantaged British retailers by allowing international companies to undercut them, affecting high streets and specialist sectors like independent bike shops across the nation.

Bira CEO Andrew Goodacre
Bira CEO Andrew Goodacre

Andrew Goodacre, CEO of Bira, said: "This announcement validates what Bira has been pushing for on behalf of its members. Since our October conference, the association has been working closely with BHETA and RAVAS – organisations aligned with Bira's thinking – to bring these issues to the government's attention. It is pleasing that the government has been listening and is now taking action.

"While this announcement is welcome, Bira urges the government to act quickly and decisively. The association will continue to push on these issues as it looks to protect the interests of hard-working independent retailers across the UK."

The government's package of support includes increased assistance for businesses to report unfair practices, improved monitoring of trade data, and an acceleration of measures to deter import surges. These steps will help protect independent retailers, including cycle shops, who form the backbone of our high streets and local communities.

Beyond the issue of duty-free imports, Bira continues to advocate for action on VAT avoidance. Online marketplaces must be held accountable for collecting VAT from sellers, as they are legally responsible for doing so. The safety concerns associated with many imported products, such as those related to cycling equipment, also remain a significant issue that requires addressing.

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