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3 Jun 2024

Consumer confidence has continued its “upward momentum” despite the cost-of-living crisis remaining a daily reality for households, a survey suggests.

20 May 2024

Cycling UK has launched the Inclusive Cycling Experience, a new programme funded by the Motability Foundation, to support disabled communities in Greater Manchester and Inverness to start...

20 May 2024

ACT member Mapes of Millport, a bike shop on Cumbrae, an island in the lower Firth of Clyde in western Scotland, is riding high after being selected as the best cycle hire shop in...

20 May 2024

People who cycle to work are less likely to be prescribed drugs to treat anxiety or depression than those who commute using different modes of transport, new research shows.

20 May 2024

The cycling industry may have experienced one of its most turbulent periods in recent history, but it still represents a great opportunity for investment, according to a report...

20 May 2024

The Sustrans Walking and Cycling Index, the biggest UK survey of walking, wheeling and cycling, found only 40% of residents on low incomes had access to a cycle. This compared to 59% in...

9 May 2024

John Lewis, the UK’s largest department store, will stock the UK’s leading e-bike brand, VOLT from today. The retailer will have four models from VOLT’s award-winning range of...

8 May 2024

Hundreds of independent bike shops around the country got involved with this year’s Local Bike Shop Day, according to organisers, the Association of Cycle Traders

8 May 2024

UK consumer confidence improved by two points in April, new data has shown, as optimism about personal finances for the coming year remained stable.

8 May 2024

More than 400 children and adults have cycled through Brighton and Hove to ask for the streets to be made safe for cycling with a network of separated cycle lanes.

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London Loves Cycling, Charity video tells mayoral candidates.

Posted on in Business News , Cycles News

A new video from the London Cycling Campaign (LCC) launched ahead of the mayoral election on May 2 urges followers to “make sure London’s next Mayor knows just how much we all love cycling.”

London Loves Cycling

The charity, it has been suggested, is taking aim at Susan Hall, the Conservative Party candidate, who promised to rip out the ULEZ low-emissions zone on her first day in office and has threatened to remove cycleways.

The LCC video features cyclists of all shapes, colours, creeds, ages and sexes to promote the message that cycling is inclusive, life-affirming and popular.

“When you travel around this great big city, we all call home, remember, we are London,” starts the first cyclist featured in the video.

A woman on a cargo bike carrying a child says: “London loves beating the school run!”

Another cyclist rides on the protected Embankment cycleway outside the Houses of Parliament in Westminster and says: “London loves getting something special.”

“In this vibrant city of ours, we’re loving cycling more and more,” says another cyclist, adding, “with over one million cycle journeys made in London every day, every one of them changes us— and our city—for the better.”

The video ends with a call to action: “London elects its next Mayor on the 2 May. So head to to let the candidates know just how much we all love cycling.”

Cycling in London is now “mainstream,” says LCC, with 1.26 million weekday journeys by bicycle, which is about a third of Tube journeys.

Click here to watch the video.

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