Cycle to Work Day returns on Thursday 6th August with a twist
Posted on in Business News , Cycles News
Now, more than ever, we need people to cycle. The bicycle is an alternative to public transport, it reduces the risk of transmission and is an all-round great way to travel.
In recognition of the unique times we're in, and the lack of a formal workplace for many, Cycle to Work Day is adapting. For 2020, it's simple - we're asking people to cycle for a reason personal to them for the chance to win a prize.
Participants can cycle anywhere, for any reason and with anyone. All we're asking of participants is that their rides are logged on the Cyclescheme Love to Ride community.
Promoting the event
Cycle to Work Day has an impressive reach; trending both in the UK and globally on Twitter in previous years. The removal of the commuting parameter means the event is set to reach its broadest audience yet - anyone able to cycle.
Cycle to Work Day will be promoted via...
- The 7 Cycle to Work Day and Cyclescheme social accounts
- Email to our database of 125K riders
- Our 50K clients
- The Cyclescheme Love to Ride community
About Cycle to Work Day
Founded by Cyclescheme, Cycle to Work Day is the UK's biggest one-day commuting event.
Since 2012, Cycle to Work Day has been helping workers have that ‘light bulb' moment - the realisation that commuting shouldn't be costly, congested and stressful. The event provides a reason to try cycling and get a taste of the associated health, wealth and wellbeing benefits.
Cycle to Work Day celebrates and recognises all types of riders - new, returning and the experienced.
For more information about Cycle to Work Day or to sign up visit the website cycletoworkday.org.
